Communications manager (international stores communications)

Requirements

• Experience in professional communications or public relations
• Experience managing content development, and campaigns
• Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
• Experience working within a global company, with multi-country responsibilities
• Proficiency in communications measurement and evaluation
• (Desirable) Experience with analytical tools and ability to dive deep into metrics and reporting
• (Desirable) Track record of strategic planning, consultation and delivery on major consumer-facing communication campaigns
• (Desirable) Knowledge of retail and e-commerce industry trends
• (Desirable) Experience with influencer relations and social media campaigns

What the job involves

• Amazon is seeking a strategic communications professional to join its International Stores Communications Hub (ISCH) team based in London, UK
• This role supports Amazon's Stores business across countries and regions outside the US - spanning Europe, Middle East, Latin America, and APAC
• As part of a central hub team, you will develop centralised communications strategies, messaging, and playbooks while partnering with in-country comms teams across up to 29 countries to localise and deliver programmes at scale
• You will work across some of Amazon's most customer‑facing Stores priorities – from Global Shopping Events (such as Prime Day, Black Friday) to selection (Fashion, Beauty, Everyday Essentials, and more) and AI shopping innovations
• You will manage both proactive and reactive communications, build mechanisms to coordinate international programmes efficiently, and provide strategic counsel to senior leaders
• This role requires close collaboration with US‑based and in‑country based comms counterparts, cross‑functional teams (Marketing, Category, Product), and the ability to manage multiple stakeholders across geographies and organisational boundaries
• Develop centralised communication (PR) strategies, messaging, narratives, and campaign playbooks for priority Stores topics that can be localised across diverse regions
• Partner with in‑country communication teams across Europe, LATAM, MENA, and APAC to localise and execute communications programmes, ensuring consistency while allowing for country‑level relevance
• Serve as subject matter comms expert for assigned topic areas, providing strategic communications counsel to senior‑level executives
• Manage proactive media engagement – including launches, milestones, and executive spokesperson opportunities – and reactive media inquiries and issues
• Build and implement scalable mechanisms (playbooks, toolkits, calendars, processes) to coordinate B2C communications programmes across up to 29 countries
• Collaborate with US comms counterparts and global leads to align on worldwide strategies, messaging, and timing
• Coordinate with third‑party business partners, brands, and customers on announcements and joint initiatives
• Write and manage approvals for press materials, statements, talking points, and external messaging
• Track industry trends, competitive landscape, and media sentiment to inform strategy and identify opportunities
• Contribute to team‑wide planning processes including quarterly business reviews, annual planning, and cross‑functional inputs