Freelance Brand Strategist – Identity, Messaging & Website Content
Location:
Remote (UK only)
Rate:
Project Budget up to £5,000 (freelance, fixed-term contract)
SP Executive Search is working on behalf of a high-performing B2B business in the hospitality/retail sector to appoint a freelance brand strategist to lead a full identity and website content project.
The client is a small but commercially successful business with global brand partnerships, now looking to invest in their identity and digital presence as they expand their market reach. This is a standalone project with a clear brief and realistic expectations — ideal for a freelancer who enjoys working independently and delivering high-impact work with autonomy.
Key Responsibilities:
* Lead the creation of a full brand identity (visual, verbal, and strategic)
* Define positioning, tone of voice, and key messaging
* Design a full visual identity system (logo, colours, typography, brand elements)
* Produce templates for LinkedIn, documents, presentations, and emails
* Map and draft content for a small business website (5–6 pages)
* Hand over assets and copy to the existing website support for implementation
* Deliver a complete, easy-to-use brand toolkit for internal use
What We're Looking For:
* A creative freelancer or small studio with experience branding B2B or service-based businesses
* Strong grasp of both visual and verbal brand development
* Comfortable owning the process from strategy to delivery
* Experience working with or briefing developers (no coding or build required)
* Excellent copywriting skills and ability to shape messaging for digital platforms
* Able to work independently and deliver high-quality outcomes to brief and budget
The Opportunity:
This is a brilliant brief for a commercially-minded creative looking to shape a full identity from the ground up. The client has minimal existing assets but a strong sense of direction – and is looking for someone who can help them pull it all together into a consistent, confident brand that reflects the calibre of their work and opens doors globally.
If you enjoy strategic brand-building, practical templates, and delivering real-world impact for scaling businesses, we'd love to hear from you.
Apply now through SP Executive Search.
Please include portfolio links in your application or CV.