Hofmann's of Henley Marketing Manager Position
On-target earnings: £40K
Hofmann's Henley Ltd. is an ambitious, family-run motor trade business that is passionate about the sale and maintenance of enthusiast and performance vehicles, as well as the development of bespoke low-volume cars. We have built a successful, multi-faceted business with key verticals inclusive of; vehicle sales, maintenance and storage. We’re looking for someone who shares our core company values of honesty, integrity, transparency, teamwork and progression to help execute our strategy for the next stages of growth. The successful candidate will have a customer-centric mindset, a genuine passion and understanding for marketing, as well as cars, and a willingness to think outside of the box.
The successful candidate will have the support of experienced departmental leaders, working across all areas of the business.
Key objectives for Hofmann's marketing include:
· Delivery of our 2025 Marketing plan
o Roll out of and maintenance of new website
o Manage and develop social media presence
o Manage and develop digital advertising (google & social media ads)
o Manage and develop content marketing & SEO
o Develop and implement an email marketing campaign
o Plan events
· Management and cleansing of customer database
· Vehicle photography/videography
· Management of vehicle listings across multiple platforms
· Management and development of ‘SOR’ (Sale Or Return) process
· Develop branding, visual identity and signage
· Design and execution of printed media
· Prepare and manage annual marketing budgets
· Develop car sales funnel
Requirements & Skills:
• Marketing experience
• Good IT skills to leverage advertising platforms, social media platforms and creative software
• Photographic skills, or at least a willingness to learn
• Some understanding of, and a passion for, analogue performance cars
• Good communication skills
• Experience in capitalizing on a valuable database
* • Experience in event planning preferable