Job Description:
Vacancy: Senior Marketing Executive
Location: Hybrid (Minimum of 2 days (Tuesdays and Wednesdays) at Bupa Place - M50 3SP; with occasional visit to other Bupa sites)
Permanent / Contract: Permanent
Salary: Competitive, plus Bupa Benefits
Hours: Full time / 37.50 Hours per week.
Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.
The role
To provide direct support to the Consumer Marketing Manager; delivering marketing activity to maximise revenue and customer profitability through existing and new Bupa Clinics, products and services, with a strong focus on growth and consumer acquisition.
You’ll help us make health happen by
1. Develop effective working relationships with stakeholders of all levels including Product, Brand, Digital, PR, Operations, Data, Commercial Finance, to help drive the marketing agenda and ensure the marketing plan and spend is executed to maximum efficiency.
2. Work closely with the Consumer Marketing Manager to develop the yearly marketing plans to promote the product portfolio and drive profitable growth.
3. Monitor, analyse and optimise KPI’s for campaign activity on a weekly basis, providing regular reporting to senior stakeholders.
4. Liaise with our media agency, ensuring that responses to brief fulfil the Clinics’ business objectives and allow room for test and learn and innovation to gain the best ROI.
5. Work closely with clinics marketing team across Retail, Strategic Propositions and B2B to maximise efficiencies of campaigns, processes and resource.
6. Coordinate internal and external creative agencies.
7. Coordinate and lead on all product launch activity and initiatives.
8. Collaborate closely with the Central Brand Team to ensure that Clinics’ creative and messaging ladders up to the overall brand platform and push for wider Clinics awareness through Brand-led activity.
9. Collaborate closely with PR to amplify planned marketing campaigns through ‘earned’ media, helping to drive awareness of Bupa Clinics products and ‘Pay as You Go’.
Key Skills / Qualifications needed for this role
10. Educated to degree level, or equivalent, with commercial marketing experience
11. An understanding of customer touch points across the whole marketing mix
12. Excellent planning and organisational abilities
13. Strong communication and presentation skills, with a positive persuasive manner, capable of influencing others
14. Budget management experience, as well as good analytical and numerical skills required to be able to make commercial decisions to positively impact the bottom line.
15. An understanding of target audiences and how to interpret this into how they perceive Bupa, its competitors etc.
16. To have the customer at the heart of everything we do and to be acutely aware of the customer journey and what we can do to enhance the journey
17. An ability to build and manage relationships with cross-functional stakeholders.
18. Implementation experience in the latest tools, methods and approaches that are driving cross-channel acquisition and retention
19. Ability to work with relevant analytics and demonstrated experience in the use of measurement and tracking tools within all marketing communications channels, and incorporating results of these tools into marketing campaigns
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
20. 25 days holiday, increasing through length of service, with option to buy or sell
21. Bupa health insurance as a benefit in kind
22. An enhanced pension plan and life insurance
23. Onsite gyms or local discounts where no onsite gym available
24. Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.