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Director of Commercial Growth and Strategy, Telford
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Client:
Resourcing Solution Consultants
Location:
Telford, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
2
Posted:
04.06.2025
Expiry Date:
19.07.2025
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Job Description:
Director of Commercial Growth and Strategy
Reports to: Managing Director
Direct Reports: 9 Managers
Location: Inverness (with travel as required)
Hours: Full-time
Job Purpose
Our client, undergoing a significant company culture change, seeks to add a new role providing leadership across sales, purchasing, category management, and retail operations. The Commercial Director will develop and execute a company-wide commercial strategy, build high-performing teams, and drive growth across product categories and customer segments.
Key Responsibilities
1. Commercial Strategy & Business Growth
* Develop and implement a commercial strategy aligned with the company's long-term goals.
* Identify and pursue new business opportunities, including new markets, customer segments, and product innovations.
* Lead commercial planning, including pricing, promotions, and product lifecycle management.
* Drive performance in sales teams, trade counters, and key accounts.
* Set and monitor sales targets, improve conversion rates, and enhance customer retention.
* Manage strategic accounts and sales pipelines.
2. Retail, Inventory & Category Oversight
* Oversee category managers to optimize product ranges and supplier relations.
* Coordinate with Retail Director and Inventory Manager to ensure store performance, stock availability, and cost efficiency.
* Maintain margin integrity through purchasing, pricing, and inventory control.
3. Cross-functional Alignment
* Collaborate with Marketing, Operations, Finance, and People & Culture to meet commercial objectives.
* Provide insights on market trends, competitors, and customer behavior for strategic planning.
* Lead and develop direct reports through coaching, goal setting, and performance reviews.
* Foster a collaborative, customer-focused, and innovative commercial culture.
4. Reporting & Commercial Governance
* Oversee sales forecasting, budgeting, and reporting.
* Report monthly to the Managing Director on KPIs, risks, and opportunities.
* Implement a commercial strategy aligned with business goals.
* Achieve revenue and margin growth, improve stock availability, and reduce inventory costs.
* Enhance supplier performance and pricing terms.
* Increase sales performance across branches and trade counters.
* Ensure high employee engagement within the commercial team.
* Align cross-departmentally with business development, operations, and marketing.
Measures of Success
* Revenue growth (overall and by category/region).
* Gross margin improvement and cost control.
* Customer acquisition and retention metrics.
* Stock turn rates and availability.
* Achievement of sales targets by team/branch.
* Supplier performance against negotiated terms.
* Forecast accuracy and reporting compliance.
Candidate Profile
* Proven experience in senior commercial leadership within distribution, trade, or B2B sectors.
* Strong track record of driving sales and growth.
* Deep commercial acumen with cross-functional leadership ability.
* Excellent influencing, coaching, and communication skills.
* Understanding of regional markets and rural customer needs.
* Experience in industrial or technical products.
* Background in retail operations or multi-location sales management.
* Familiarity with CRM, ERP, and sales analytics tools.
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