London
3 days in the office, 2 days remote
Why this job matters
As Senior Copywriter, you'll lead the copywriting team's delivery of compelling, on-brand written content across all touchpoints for your assigned brand. Reporting to the Principal Creative, you'll manage a team of copywriters and a proofreader, ensuring high-quality copy that brings creative concepts to life and maintains consistent brand voice.
What you’ll be doing
Copy Leadership & Direction
* Lead the copywriting execution of campaigns and brand work, translating creative concepts into outstanding written content
* Set copywriting standards and quality benchmarks for all written work on your brand
Team Management & Development
* Allocate copywriting work across the team based on skills, capacity, and development needs
* Build a collaborative, supportive team culture where writers thrive
Copy Execution & Quality Control
* Oversee copywriting production across all channels - digital, print, social, scripts, outdoor, retail, etc.
* Ensure all copy meets brand tone of voice guidelines while staying fresh and engaging
* Ensure copy is clear, compelling, and drives the desired audience response
Brand Voice Stewardship
* Champion and evolve the brand’s tone of voice to ensure all messaging is consistent, distinctive, and aligned to our verbal identity.
Collaboration & Workflow
* Collaborate seamlessly with creatives, designers, strategists, project managers, legal teams and account managers to deliver insight led, brand aligned copy that meets both creative vision and business needs
Copy Systems & Processes
* Develop and manage scalable copywriting systems — from tone of voice guidelines to templates, workflows, quality controls, and file organisation — to ensure high quality, efficient, and consistent content production.
Creative Problem Solving
* Solve complex copy challenges by developing clear, creative, and compliant messaging that adapts seamlessly across formats and channels.
Stay Current & Inspire
* Keep up with copywriting trends, cultural language shifts, and emerging formats
* Engage with the copywriting community and attend industry events
The skills and experience you'll have under your belt
Essential Experience
* Significant experience in copywriting or creative writing, with a passion for crafting standout work.
* Experience leading or supporting a team of copywriters, with the ability to inspire, guide and nurture talent.
* A strong, varied portfolio showcasing excellence across channels, formats and campaign types.
* Hands-on experience delivering integrated campaigns from initial idea through to final execution.
* Background working with major consumer brands—experience in telecoms or tech is a bonus, not a barrier.
* Proven ability to maintain a consistent and compelling brand voice across multiple touchpoints.
* Experience managing copy production, including quality checks and proofreading processes.
Highly Desirable
* Experience working in an in house agency or brand-side environment.
* Ability to write effectively for both brand storytelling and performance led copy.
* Experience building or shaping tone of voice guidelines or messaging frameworks.
* Awareness of compliance and regulatory considerations when creating content.
* Experience in UX writing or digital first content creation.
* Comfort working in agile environments and producing high quality content at pace.
* A commitment to continuous learning—through courses, workshops, mentoring or industry events.
* Engagement with the wider creative community and an interest in emerging trends, tools and best practice.
Benefits
* Annual on target bonus 10% (based on both personal and company performance)
* BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
* 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
* 2 weeks carer’s leave
* From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
* Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
* Life Assurance (4 x life cover pay)
* Exclusive colleague discounts on our latest and greatest BT broadband packages
* 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
* My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
* Discounted EE TV including TNT Sport and the NOW Entertainment membership.
* Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
* Volunteering days so you can give back to your local community.
* Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
* 24/7 private virtual GP appointments for UK colleagues
About us
BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.
Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.
Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.