Artemis Human Capital are exclusively recruiting for a Marketing Manager on behalf of a leading Private Healthcare firm. You will lead and deliver its marketing strategy, strengthen brand presence, and drive sustainable growth across all medical and aesthetic service lines. This is a hands-on, cross-functional role combining marketing leadership, digital performance management, content and campaign development, and close operational collaboration. The role requires strong partnership with clinical teams, operations, and front-of-house staff to ensure marketing activity aligns with service capacity, patient pathways, and a regulated healthcare environment. Key Responsibilities 1. Strategy, Brand & Commercial Alignment Develop and implement a comprehensive marketing strategy aligned with growth objectives, capacity, and operational priorities. Protect and enhance the organisations brands across all channels, ensuring professional, consistent, and clinically credible messaging. Act as brand guardian, ensuring compliance with medical advertising regulations. Support senior management with commercial insight, including service positioning, demand generation, and market opportunity evaluation. 2. Digital Marketing & Performance Develop and optimise all digital channels, including website, SEO, PPC, paid social, email, CRM, and organic social media. Manage paid advertising budgets with clear ROI tracking and accountability. Ensure digital activity aligns with operational realities such as service capacity and clinician availability. Manage and brief external agencies and freelancers, defining KPIs, timelines, and delivery expectations. 3. Content, Campaigns & Service Delivery Plan and deliver integrated campaigns for both new and established services, ensuring alignment with clinical readiness, operational capacity, and patient experience. Produce marketing and communications content, including blog articles, social media assets, patient information materials, and promotional collateral. Coordinate seasonal campaigns, awareness initiatives, service launches, and events. Ensure all patient communications are accurate, ethical, and support informed decision-making. 4. Performance, Data & Operational Insight Track, analyse, and report on KPIs including leads, conversions, cost per acquisition, campaign performance, and channel effectiveness. Use data insights to inform marketing decisions and identify operational risks, constraints, and opportunities. Provide regular performance reports to senior management to support business planning and strategic decisions. 5. Operational & Cross-Functional Working Work closely with clinicians, management, and front-of-house teams to ensure alignment between marketing, patient flow, and service delivery. Develop a strong understanding of operations, patient pathways, and capacity constraints to inform prioritisation. Support the launch of new services and pathways through clear patient communication and marketing readiness. Act as a coordination point between marketing, operations, and external partners to enable seamless execution. Contribute to continuous improvement of patient communication, booking journeys, and service awareness. 6. Leadership & Ways of Working Operate with autonomy and confidence in a fast-paced, evolving environment. Provide guidance and oversight to junior team members and external partners as required. Act as a trusted advisor on marketing, brand, patient communication, and service promotion. Champion collaboration, practicality, and commercial thinking across the organisation. Person Specification Proven experience in a Marketing Manager or senior marketing role. Strong digital marketing expertise (SEO, PPC, social media, email marketing). Experience managing budgets, suppliers, and external agencies. Strong commercial awareness and ability to align marketing with operational realities. Excellent written and verbal communication skills. Analytical mindset with experience using marketing and performance data. Ability to work independently and adapt within a small, fast-paced organisation. Healthcare experience desirable Contact Nicky Strutt