About us Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep. Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular E-commerce marketplaces and our own e-commerce website. Location: Office-based, in Milton Keynes Contract: Full-time, Permanent Number of vacancies: 1 Salary: £30,000 - £35,000 Report to: EU Account Manager Healthy At Risk Critical Role Overview: The Account Performance Lead (APL) ensures Amazon account performance risks are identified early, clearly defined, and resolved quickly by the right teams. This role acts as the central performance control point across the account, turning data into clear actions, preventing surprises, and ensuring smooth coordination between the Pay-Per-Click Advertising Team, Commercial Strategy & Pricing Team, Inventory & Supply Chain Management Team, Copywriting & Content Optimisation Team, and Operations & Account Operations Management Team. The APL does not execute channel work directly; instead, they ensure execution happens correctly, on time, and with clear accountability. Key Responsibilities 1. Performance Monitoring Continuously monitor account health and commercial performance indicators to detect risks and opportunities. Core Metrics Include: Conversion Rate (CVR) Revenue Units sold Margin Average Selling Price (ASP) Total Advertising Cost of Sales (TACoS) Promotional performance Category and ASIN-level health Cadence: Daily signal checks Weekly performance reviews Monthly trend analysis The APL must: Detect unusual changes or emerging risks early Identify which ASINs and categories are: Separate noise from real performance signals 2. Issue Identification & Prioritisation Translate performance data into clearly defined, actionable problems. The APL will: Flag CVR drops Identify margin erosion Spot advertising inefficiencies Detect underperforming promotions Highlight inventory risks Identify catalogue or content-related blockers All issues must be: Quantified Prioritised based on business impact Framed clearly for decision-making The APL owns the question: “What matters most right now?” 3. Cross-Team Coordination Act as the central connector across teams. The APL will: Assign actions to the appropriate team: Pay-Per-Click Advertising Team Copywriting & Content Optimisation Team Commercial Strategy & Pricing Team Inventory & Supply Chain Management Team Operations & Account Operations Management Team Define: Clear problem statement Expected outcome Owner Deadline Ensure alignment across teams Prevent issues from falling between departments This role ensures clarity and accountability - not execution of channel tasks. 4. Follow-Up & Closure Ensure problems move from signal → action → resolution. Responsibilities include: Tracking all open actions Chasing overdue tasks Escalating when deadlines are repeatedly missed Confirming fixes have resolved the original issue Identifying recurring issues and root causes Suggesting process improvements when patterns emerge The APL ensures nothing stalls. 5. Reporting & Decision Support Act as the single source of truth for account performance signals. Provide a weekly performance summary to the EU Account Manager covering: What is performing well What is at risk What is being actioned What decisions are required Trade-offs to consider Maintain: Accurate dashboards Clean performance tracking Clear documentation of risks and actions The goal is to give leadership clear decisions, not noise. Simple Workflow A performance signal appears in the data APL validates and prioritises APL assigns ownership and deadline Relevant team executes APL confirms closure EU Account Manager decides if trade-offs are required What Success Looks Like No unexpected performance surprises Clear, aligned priorities across teams Fast movement from signal → action → fix Reduced time-to-resolution on performance issues Senior leadership receives clear options and decisions Strong cross-team accountability No one says “I didn’t know” Required Skills & Experience Amazon & E-Commerce Knowledge: Strong understanding of Amazon performance metrics (CVR, TACoS, margin, ASP, revenue, units, promotions) and how advertising, pricing, inventory, and content affect performance. Analytical Skills: Comfortable with Excel, dashboards, and large datasets; able to identify root causes and translate data into actionable insights. Commercial Acumen: Understand margin, pricing, and promotional impact; prioritises issues based on business value. Cross-Functional Coordination: Proven ability to align and follow up with multiple teams, including Pay-Per-Click Advertising, Commercial Strategy & Pricing, Inventory & Supply Chain, Copywriting & Content Optimisation, and Operations & Account Operations Management. Communication & Problem Solving: Clear reporting to stakeholders, structured thinking, process improvement, and proactive escalation of risks. Experience: 3 years in Amazon account management, e-commerce analytics, or performance marketing; EU marketplace experience preferred. Benefits: Casual dress On-site parking Regular social events including summer & end of year parties. Spontaneous employee well-being treats Vouchers at Christmas to shop with F&F Staff Purchases NEST Pension Private medical insurance with Vitality health with various benefits including discounts on a gym membership.