Job Description
Brand, Marketing & Commercial Performance
1. Own the end‑to‑end marketing strategy, aligned to commercial, brand, and reputational objectives
2. Lead performance marketing across paid and owned channels, maximising reach, efficiency, and ROI
3. Manage and optimise a significant annual marketing budget, with clear reporting and P&L contribution
4. Embed a data‑driven approach to KPIs, attribution, campaign performance, and brand health
5. Continuously improve effectiveness through smart spend, channel innovation, and testing
6. Shape the organisation's digital roadmap with the Head of Digital & Marketing, driving best‑in‑class execution
Innovation, Growth & Opportunity Identification
7. Stay ahead of trends in media, digital, and content within spectator sport
8. Introduce new tools, partnerships, formats, and activations that elevate impact and perception
9. Lead experimentation and innovation to strengthen storytelling and fan engagement
10. Champion continuous improvement through testing, learning, and iteration
11. Identify new opportunities for brand growth and differentiation
Content, Creative & Production Oversight
12. Lead Heads of Content and Production to deliver consistently high‑quality creative output
13. Set clear creative direction aligned to communications and PR priorities
14. Ensure strong brand governance, quality control, and compliance
15. Drive innovation in storytelling, formats, and production techniques