CRM and Data Marketing Manager - Greater Manchester
Are you passionate about using data to drive smarter marketing decisions? Do you have the technical expertise and commercial acumen to deliver impactful acquisition and retention strategies within a regulated financial services environment?
We’re looking for a CRM & Data Marketing Manager to take ownership of our customer and prospect data, optimising its use to power targeted, compliant, and cost-effective multi-channel marketing activity. You’ll play a key role in shaping our data-led marketing strategy, working closely with Marketing, IT, Sales, Credit and Finance teams to deliver measurable results.
Key Responsibilities
Develop segmentation and targeting strategies to enhance acquisition and retention campaigns.
Lead multi-variant testing initiatives to refine campaign performance.
Plan and deliver data-driven, multi-channel lifecycle and behavioural campaigns.
Ensure all CRM activity complies with Financial Promotions regulations and internal policies.
Build a deep understanding of company data pools and drive continuous data enhancement.
Manage third-party data providers and oversee CRM integrations across marketing channels.
Deliver insightful analysis, reporting, and campaign optimisation recommendations.
About You
Strong technical knowledge of Salesforce CRM, Pardot, and data management best practice.
Experienced in developing and implementing CRM and database marketing strategies.
Proven background in managing multi-channel campaigns and marketing automation.
Skilled in SQL, Salesforce, Pentaho, or SAS, with strong analytical and communication abilities.
Experience in financial services is essential.
Educated to degree level in Marketing, Communications, or a related field.
Why Join Us?
You’ll be joining a collaborative, fast-paced environment where data drives every decision. This is an opportunity to make a measurable impact on customer engagement and growth - while shaping the future of our CRM and marketing data strategy.
CRM and Data Marketing Manager