Join an exciting new wellness studio launching in Bristol as a part-time social media manager and website designer. This role is ideal for a creative professional with a passion for wellness, branding, and digital engagement. You will be responsible for developing and executing a comprehensive pre-launch and launch campaign to build brand awareness, generate demand, and grow a founding member waitlist. The focus will be on engaging a target audience of professionals, gym-goers, and wellness-minded individuals through Instagram, and potentially TikTok and LinkedIn. The content strategy should reflect Nordic minimalism, foster community, and maintain a calm, science-backed tone of voice.
Deliverables
* Develop and implement a pre-launch and launch social media campaign tailored to the wellness sector.
* Create and schedule 3–5 posts, 3–5 stories, and 2–3 reels per week across key platforms.
* Write compelling captions and manage community engagement, including responding to comments and messages.
* Design and maintain a GoDaddy website, ensuring seamless user experience and alignment with brand aesthetics.
* Execute hashtag and SEO strategies to maximize reach and visibility.
* Produce educational content that teases the launch, educates the audience, and drives early signups.
* Monitor analytics and adjust strategies to optimize campaign performance.
Requirements
* Proven experience in social media management and website design, preferably within the wellness or lifestyle sector.
* Proficiency with Instagram, TikTok, LinkedIn, and GoDaddy website builder.
* Strong copywriting skills with the ability to craft engaging, educational, and brand-aligned content.
* Deep understanding of hashtag strategy, SEO, and digital marketing best practices.
* Ability to create visually appealing content that reflects Nordic minimal branding.
* Excellent organizational skills and the ability to manage multiple campaign phases.
* Strong communication and community management abilities.
* Availability for part-time, contract-based work, with flexibility to adapt to campaign needs.
* Based in or familiar with the Bristol area is a plus.
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