UX Researcher
Location: Asda House
Employment Type: Full time
Contract Type: Permanent
Hours per week: 37.5
Salary: Competitive salary plus benefits.
Category: User Experience Design
Closing Date: 23 November 2025
Reporting into the Asda.com UX & Optimisation Manager, you will lead on a range of research initiatives utilizing a range of qualitative and quantitative research methodologies to help deliver world‑class digital experiences. Together with Conversion Rate Optimisation (CRO) specialists, Experimentation Design and Development and Content Designers you will form the UX and Optimisation Team part of Customer Strategy and Activity in the eCommerce function at Asda. You will work collaboratively with the wider eCommerce team as well as Product and Technology functions, influencing decisions with data‑backed insights to ensure the customer is at the heart of everything we do as we improve and optimise the end‑to‑end online experience.
Responsibilities
* Conduct regular conversations with customers to ensure we build the right experiences to solve their problems.
* Encourage the business to make decisions based on customer insight, data and research evidence.
* Identify research opportunities and execute a range of research activities based on collaboration with Conversion Rate Optimisation (CRO) and Product Design, as well as from your analysis of Voice of Customer sentiment and onsite behavioural analytics.
* Share insights in appropriate formats to aid understanding and knowledge sharing as well as wider stakeholder engagement and education.
* Help to lead and define projects, including troubleshooting, running alignment sessions and benchmarking.
* Seek to improve processes and ways of working – spotting opportunities for collaboration and creating efficiencies for colleagues and customers.
Qualifications
* Experience in user experience research, ideally in a large‑scale e‑commerce environment where your work is shared with multiple stakeholders.
* Ability to utilise a range of qualitative and quantitative research methodologies for generating ideas, understanding and validating/evaluating solutions in the User‑Centred Design (UCD) process.
* Pragmatic and flexible, you understand how research operates in a Lean UX and Agile environment to produce timely and relevant insights that have impact.
* Collaborative and a team player, you understand the importance of engaging with others to synthesise insights and work with other teams' data sources to triangulate and spot trends.
* Confident in project scoping and planning as well as hands‑on execution of running research studies.
* Strong communicator who can bring to life the stories of our customers with data and insights to influence and manage stakeholders.
Hybrid Working
Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. In addition, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
Benefits
* Discretionary company bonus
* Company pension up to 7% matched
* 15% colleague discount in store and online
* Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
* Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
* Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves.
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