Title: Senior Marketing Executive
Location: London SE1
Salary: 263 per day - Inside IR35
Job Type: Temporary Contract
Function: Marketing
Work Type: Hybrid - onsite 3 days per week
Role Profile
Our client, an events, digital products and academic research services FTSE 100 organisation is seeking a Senior Marketing Executive to join the team. This role is ideal for a proactive and task-oriented individual with a strong foundation in digital marketing, social media, and community engagement. You will play a key role in delivering multichannel marketing campaigns, driving audience engagement, and supporting sponsorship and retention efforts. The role requires a balance of strategic thinking and hands‑on execution, with a focus on organic social media, email marketing, community building, and relationship management with media partners.
Key Responsibilities
Strategic and Campaign Execution
* Support the development and implementation of marketing strategies in collaboration with the Marketing Manager and team.
* Execute and optimise multichannel marketing campaigns, ensuring alignment with Solar Media's business objectives.
* Develop audience‑focused strategies to drive engagement, acquisition, and retention.
* Analyse campaign performance and provide actionable insights to improve results.
Social Media and Community Engagement
* Manage and grow Solar Media's organic social media channels, creating engaging and audience‑focused content to build and nurture online communities.
* Monitor social media trends and audience behaviours to inform content strategies.
* Foster community engagement through interactive campaigns, responding to audience queries, and encouraging participation.
Email Marketing
* Build and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
* Ensure email campaigns are aligned with audience needs and Solar Media's business goals, driving engagement and retention.
* Analyse email performance metrics and implement improvements to optimise results.
Media Partnerships and Relationship Building
* Build and maintain strong relationships with media partners to amplify campaign reach and effectiveness.
* Collaborate with media partners to develop co‑branded content and promotional opportunities.
* Ensure partnerships align with Solar Media's marketing objectives and business goals.
Multichannel Marketing Activities
* Set up, execute, and report on marketing activities across multiple channels, including social media, email, and digital platforms.
* Collaborate with internal teams to ensure consistent messaging and branding across all channels.
* Leverage data insights to refine targeting and messaging for maximum impact.
Reporting and Analysis
* Track and report on campaign performance, providing detailed analysis and recommendations for improvement.
* Use marketing analytics tools to identify trends, gaps, and opportunities for growth.
* Present regular updates to stakeholders, ensuring transparency and alignment with objectives.
Event Support
* Assist with onsite event marketing activities, including audience engagement and campaign execution.
* Support the registration process and post‑event reporting to ensure smooth transitions and actionable insights.
What do I need?
* Strong ability to think strategically while focusing on task execution and delivery.
* Proven experience in managing and executing social media campaigns, with a focus on organic growth and community engagement.
* Hands‑on expertise in email marketing, including building and managing email lists, creating campaigns, and analysing performance metrics.
* Experience in community building and fostering engagement across social platforms.
* Proficiency with CMS platforms, databases, and tools for segmentation and targeting.
* Excellent copywriting and communication skills to craft compelling content for diverse audiences.
* Strong organisational skills to manage multiple campaigns and priorities effectively.
* Bachelor's degree in Marketing, Communications, or a related field.
Key Skills
* Creative thinking combined with a practical, task‑oriented approach.
* Strong understanding of social media platforms and their role in audience engagement and growth.
* Ability to deliver under pressure while maintaining attention to detail.
* Experience in email marketing tools and analytics to optimise campaign performance.
* Strong collaboration skills to work effectively with internal teams and external stakeholders.
Qualifications
* Bachelor's degree in Marketing, Communications, Business, or a related field.
* Several years' experience in a marketing role, with a focus on social media, email marketing, and community engagement.
* Proficiency in marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp, HubSpot), and social media management tools (e.g., Hootsuite, Sprout Social).
* Strong understanding of SEO principles and their application in content and social media strategies.
* Experience working with media partners and building long‑term relationships to enhance campaign reach.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.
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