Marketing Executive Reports to: Campaign & PR Manager
Peterborough Office (Hybrid (2 days a week in the office)
Full Time
Embrace diversity. Celebrate inclusion. Community Engagement & Brand Building
Own, develop, and execute community engagement strategies through social media, events, and content to drive brand visibility and engagement.
Act as the main point of contact for all community engagement initiatives, ensuring our brand stays connected and relevant to our audiences.
Source and secure local sponsorships across the towns we serve to strengthen LightSpeed’s presence in the community.
Oversee branded events and activities to support our sales and marketing teams, such as venue sales and local activations.
Create and capture content at events, such as customer testimonials, milestone achievements, and key moments that can be used to promote the LightSpeed brand.
Marketing Campaigns & Advertising
Implement and execute marketing campaigns across LightSpeed’s paid, earned, and owned media channels in collaboration with the Campaign Manager.
Identify and secure advertising opportunities across offline media channels (such as press, radio, OOH, direct mail) to increase brand awareness and preference.
Support the execution of social media content, blogs, local advertising, and news articles to strengthen our online presence and position LightSpeed as a thought leader.
Champion our organic social content, ensuring we consistently engage and connect with our target audiences.
Plan, develop, and execute LightSpeed’s Refer-a-Friend (MGM) scheme, driving lead generation and customer acquisition in the areas we serve.
Support initiatives aimed at increasing customer adoption and retention, including B2C, B2B, community, and wholesale marketing activities.
Relationship Building & Stakeholder Management
Develop and maintain strong relationships with internal and external stakeholders, ensuring collaboration and alignment on marketing objectives.
Act as a marketing ambassador within the business and across the communities we serve.
Plan, coordinate, and support branded events and activities designed to generate sales, build brand visibility, and engage the community.
Track merchandise stock levels and oversee the budget associated with events and community activities.
Manage marketing budgets effectively by raising and logging purchase orders (POs) in line with allocated budgets.
Market Insight & Performance Tracking
Monitor and report on competitor activity and industry trends to identify opportunities for growth.
Analyse and report on the performance of marketing activities to optimize future campaigns.
Travel Requirements
~ This role will require travel across the towns we serve to support events, sponsorships, and community engagement activities.
Degree educated in Marketing, Communications, Journalism, Advertising, or a related field.
~2+ years of relevant marketing experience, ideally within communications, events, or content creation.
~ Strong written English skills, with excellent grammar and proofreading ability.
~ Experience managing multiple projects with competing deadlines in a fast-paced environment.
~ Highly organised with strong attention to detail and the ability to deliver high-quality work.
~ Proficient in Microsoft Office (Word, PowerPoint, Excel) and familiar with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
~ Creative thinker with a proactive, can-do attitude and the ability to work independently.
~ Enthusiastic about community engagement, events, and brand building.
~ Willingness to travel locally for events and sponsorships.
If you have a disability, a learning difficulty, a medical condition or another individual need that requires an adjustment to our process; and you believe this may affect your performance in selection, we’ll be happy to make reasonable adjustments to our processes for you. Competitive Holiday Allowance + Bank Holidays
Medical Health Insurance
Pension
Bonus Scheme
Social Events
EAP System
Opportunities for Growth & Development
Cycle to Work Scheme
Flexible Working
Employee Discounts
Gym Membership
Birthday Day Off