Crew Clothing Company was founded in Salcombe in 1993. Today Crew is a great British brand, and our success lies in our authentic passion for producing great looking, well-made clothes. We now have more than 120 stores and a thriving website, and the business continues to grow.
Our people are at the heart of our company. With a passion for exceptional service, and a love for our product, our team is dedicated to offering the best customer experience – nothing is too much trouble.
Role Overview
The Group Digital Content Manager will lead the delivery of high-performing, optimised digital content experiences across multiple e-commerce platforms. Sitting at the intersection of content, commerce, and technology, this role is responsible for driving engagement, conversion, and growth through insight-led content strategy, UX optimisation, and structured experimentation.
Working cross-functionally with E-commerce, Marketing, Brand, CRM, Web Development and Retail teams, the role plays a critical part in delivering commercial performance, supporting major trading initiatives, and leading content migration to a new digital platform.
Key Responsibilities
* Lead and deliver the e-commerce content strategy aligned to commercial and brand objectives
* Own content across key site areas including homepage, landing pages, category and product pages
* Drive UX, content optimisation and conversion improvement initiatives
* Champion a test-and-learn culture through structured optimisation and A/B testing
* Use insight, analytics and performance data to inform content decisions
* Lead content coordination for platform migration and digital transformation projects
* Manage and develop a small team across website and organic social channels
* Partner with internal stakeholders and external agencies to deliver growth and performance
Key Requirements
* Strong experience in e-commerce content management
* Hands-on CMS and platform experience
* Commercial mindset with strong understanding of digital trading and merchandising
* Experience in optimisation, experimentation and A/B testing
* Data-driven, analytical and performance-focused approach
* Experience with Shopify and platform migrations (desirable)
Location: Kingston upon Thames, United Kingdom
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