Head of Marketing EMEAA - Strategic & Digital Leader
We are seeking a dynamic and commercially astute Head of Marketing EMEAA to drive marketing excellence and support aggressive sales growth across our multi-channel, multi-site operation. This is a senior strategic leadership role accountable for the development and execution of the regional marketing strategy, the effective deployment of a significant budget, and building a high-performing, multi-disciplinary team.
This role requires a blend of strategic oversight and hands-on execution, ensuring marketing activities are ROI-focused and aligned with commercial priorities across Retail, Contracts, Direct to Consumer (DTC), and Online/Omnichannel channels.
Role Title: Head of Marketing EMEAA
Department: Marketing
Location: Hybrid (Regular travel required to Wolverhampton, Westerham, and London)
Salary: £70,000 - £80,000 per annum
Hours of Work: 40 hours per week
Contract Type: Permanent, Full Time
Reporting to: Sales and Marketing Director EMEAA
Key Responsibilities
You will be accountable for strategic leadership, team development, and financial performance across the EMEAA marketing function.
Strategic Leadership & Execution:
Lead the development and execution of the comprehensive regional marketing strategy, ensuring direct alignment with commercial objectives and regional transformation goals.
Drive integrated marketing plans across all channels to maximize sales growth and market penetration.
Lead digital acquisition strategies to significantly grow the Direct-to-Consumer and Online channels.
Support all new product launches and major brand campaigns across the region.
Team & Financial Management:
Manage and develop a multi-disciplinary marketing team across Channel/Commercialisation, Marcomms, Product Data, Events, and Digital Acquisition.
Own and optimize the EMEAA marketing budget, ensuring a strong focus on ROI and strategic allocation.
Oversee agency relationships, guaranteeing the delivery of high-impact, cost-effective campaigns.
Collaboration & Brand Cohesion:
Ensure consistent brand messaging and positioning across all customer touchpoints.
Collaborate closely with Sales, Product, and Engineering teams for cohesive go-to-market execution.
Monitor market trends, competitor activity, and customer insights to proactively inform and adjust strategy.
What You Will Already Have
Leadership Experience: Proven experience in a senior marketing leadership role within a complex, multi-channel environment (Retail, Contracts, DTC, Omnichannel).
Financial Acumen: Demonstrated success in managing large marketing budgets and a clear track record of delivering measurable ROI.
Strategic & Execution Skills: Commercially astute with a strategic mindset combined with proven hands-on execution capability.
Education & Professionalism: Ideally educated to degree level in Marketing, Business, or a related field. Membership of the Chartered Institute of Marketing (CIM) or equivalent is highly desirable.
Adaptability: Agile with the ability to work effectively at pace, managing multiple priorities.
Interpersonal Skills: Excellent leadership, communication, and stakeholder management skills.
Industry Insight: Experience in the Luxury Goods market and working within a matrixed, international organization is a significant advantage.
If you are a visionary marketing leader ready to drive strategic growth across a dynamic international region, we encourage you to apply.
CROO