Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.
Today, Guesty has 15 offices and 700+ team members across the globe.
We are seeking a Head of Marketing Operations, Enablement & Automation to architect, optimize, and scale the systems, processes, and programs that drive marketing performance and pipeline acceleration. This role is equal parts strategic leader, process architect, and technical expert—owning the tools, automation, and data flows that power marketing execution and lead management.
You’ll be responsible for ensuring our HubSpot environments and liaising with the Salesforce admin team in IT Systems environments are seamlessly integrated, leveraging AI-powered lead enrichment tools to improve data quality and lead intelligence, and automating the lead journey from first touch to pipeline creation. You will play a critical role in enabling the marketing team to execute campaigns effectively while delivering actionable insights to drive growth.
Responsibilities:
Marketing Technology & Infrastructure:
* Own and optimize the HubSpot Marketing Hub including Chilli Piper routing and ensure seamless integration with Salesforce CRM.
* Own the customer journey touchpoints and lifecycle stages to drive continuous improvement in marketing workflows, data management and campaign execution speed.
* Lead system architecture and process design across marketing tools, ensuring a scalable, connected, and efficient MarTech stack. E.g Clay, Apollo .) to enhance lead quality, segmentation, routing and customer journeys.
Inbound Lead Automation & Lifecycle Management
* Build and manage automated lead capture, routing, and nurture workflows to ensure leads are effectively engaged and converted and deliver personalisation at scale
* Design and implement lead scoring models in HubSpot to prioritize high-intent leads and accelerate handoff to Sales.
* Ensure data integrity, enrichment, and compliance with global privacy laws (GDPR, CCPA).
* Knowledge of leading automation tools such as Make (or Zapier/ N8N) to manage complex lead routing and enrichment processes.
Enablement & Campaign Operations
* Enable the marketing team to run efficient, scalable campaigns by providing tools, processes, training, and documentation and sales enablement.Develop standardized workflows for campaign execution, lead generation, and funnel reporting.
* Establish and manage processes for handoffs between marketing and sales including seamless process alignment with tools inc Highspot.
Data, Analytics & Reporting
* Build and maintain dashboards and reporting frameworks in HubSpot, Salesforce, Inbound and Outbound stacks, and BI tools that track key marketing KPIs, funnel metrics, and conversion rates.
* Collaborate with the wider Marketing team, RevOps and Sales Ops to ensure closed-loop reporting and actionable insights across the revenue funnel.
* Drive attribution modeling to accurately assess channel and campaign performance.
Requirements:
* 8+ years of experience in Marketing Operations, Revenue Operations, or related roles in high-growth B2B SaaS environments.
* Deep expertise in HubSpot (certifications a plus) and Salesforce CRM, including complex integrations and workflow automation.
* Hands-on experience with AI-powered lead enrichment and data tools (e.g Clay.).
* Proven success designing and executing lead lifecycle strategies, scoring models, and automation workflows that accelerate pipeline creation.
* Analytical and data-driven—proficient with reporting, dashboards, and data analysis to drive decisions and optimize performance.
* Strong understanding of privacy laws (GDPR, CCPA) and experience with data governance best practices.
* Collaborative leader with excellent cross-functional communication skills, partnering with Demand Gen, Product Marketing, Sales, and RevOps teams.
* Self-starter with the ability to manage multiple priorities in a fast-paced, scaling environment.
* HubSpot certifications in Marketing Hub, Revenue Operations, and Automation.
* Experience with ABM platforms like Demandbase or 6sense.
* Familiarity with tools like Chili Piper, or Outreach/Salesloft for lead routing and enablement.
* Previous experience scaling operations in companies growing from $50M to $200M ARR.
* Global operations experience, including localization workflows and compliance across regions.
Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.