GoCardless is a
global bank payment
company. Over
100,000 businesses
, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.
GoCardless processes
US$130bn+
of payments annually, across
30+ countries
; helping customers collect and send both
recurring
and
one-off payments
, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over
2,500 banks
, we help our customers make faster, more informed decisions.
We are headquartered in the
UK
with offices in
London
and
Leeds
, and additional locations in
Australia, France, Ireland, Latvia, Portugal
and the
United States.
At GoCardless, we're all about
supporting you
We're committed to making our hiring process
inclusive
and
accessible
. If you need extra support or adjustments, reach out to your
Talent Partner
— we're here to help
And remember: we don't expect you to meet every single requirement. If you're excited by this role,
we encourage you to apply
The role
We're looking for a
CRM Lead
to own and scale customer lifecycle communications that drive adoption, engagement, and long-term value for GoCardless customers. Reporting into the Director of Growth, you will lead a team of three and work closely with Marketing Operations and cross-functional stakeholders—including Product, Partnerships, and Sales—to craft impactful lifecycle strategies and campaigns.
You'll shape the direction, execution, and measurement of lifecycle initiatives across multiple channels—email, in-app banners, chatbots, and more—while ensuring the team delivers campaigns that improve customer experience and accelerate revenue growth.
What excites you
* Set the strategic direction for lifecycle marketing, aligning campaigns with company growth objectives.
* Lead, coach, and develop a team of three, fostering a culture of impact, ownership, and learning.
* Partner with Product, Partnerships, and Marketing Operations to extend the reach, relevance, and sophistication of lifecycle communications.
* Oversee planning and prioritisation of lifecycle campaigns, ensuring timely delivery across key touchpoints and channels.
* Use CRM platforms to execute operational sends and ensure business-critical communications run smoothly.
* Define and track key KPIs, using data and experimentation to optimise engagement and campaign performance.
* Champion best practices in CRM, enabling the team to continually raise the bar in execution and customer impact.
What excites us
* Proven experience in CRM or lifecycle marketing roles, ideally in a SaaS or B2B environment.
* Strong track record of developing and managing cross-channel customer engagement strategies.
* Data-driven and analytical—you know how to identify insights, measure impact, and optimise campaigns.
* Skilled at balancing strategy with execution: able to zoom out and set direction while managing day-to-day delivery.
* Excellent collaborator with experience influencing and partnering across functions.
* A proactive leader who thrives in fast-paced environments and enjoys developing team capability.
Base salary range: £60,000 - £90,000
Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation,
our approach is to pay between the minimum and the mid-point (£60,000 - £75,000) of the pay range
until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.
The Good Stuff
* Wellbeing
: Dedicated support and medical cover to keep you healthy.
* Work Away Scheme
: Work from anywhere for up to 90 days in any 12-month period.
* Hybrid Working
: Our hybrid model offers flexibility, with in-office days determined by your team.
* Equity
: All permanently employed GeeCees get equity to share in our success.
* Parental leave
: Tailored leave to support your life's great adventure.
* Time Off
: Generous holidays, 3 volunteer days, and 4 wellness days annually.
Life at GoCardless
We're an organisation defined by our
values
; We
start with why
before we begin any project, to ensure it's aligned with our mission. We
make it happen
, working with urgency and taking personal accountability for getting things done. We
act with integrity
, always. We
care deeply
about what we do and we know it's essential that we
be humble
whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We're building the
payment network of the future
, and to achieve our goal, we need a
diverse team
with a range of perspectives and experiences. As of July 2024, here's where we stand:
* 45% identify as women
* 23% identify as Black, Asian, Mixed, or Other
* 10% identify as LGBTQIA+
* 9% identify as neurodiverse
* 2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives
here
as well as our latest
D&I Report
Sustainability at GoCardless
We're committed to reducing our
environmental impact
and leaving a sustainable world for future generations. As co-founders of the
Tech Zero coalition
, we're working towards a
climate-positive future
. Check out our sustainability
action plan
here.
Find out more about Life at GoCardless via
X
,
Instagram
and
LinkedIn
.