Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.
Job Description
To lead the marketing function and cross-functional matrix team to define, develop, and deliver the brand strategy and tactical operational plans, achieving defined metrics and reaching annual sales targets by optimizing the use of promotional resources once marketing authorization is granted.
Supervisory Responsibility
* 1 Senior Brand Manager
* 1 Brand Manager report
* Leadership of cross-functional launch brand team
Brand Leadership
* Lead the matrix team’s development and execution of the brand plan that aligns with the global strategy while adapting to local insights and dynamics
* Represent the UK Affiliate with global and area marketing teams
* Communicate strategy and performance to senior local and global leadership
* Responsible for marketing budget allocation and overall budget management
Team Leadership
* Lead the marketing function including personal development and performance management
* Create a cross-functional team culture where the AbbVie way of working can flourish
* Coach associates to become the best versions of themselves
* Develop associates with stretch in-role assignments to build skills and experience
* Demonstrate executive presence to influence cross-functionally and deputize for the Business Unit Manager when needed
Strategy Formulation
* Explore known unknowns with market research that provides meaningful insights to solve challenges
* Synthesize data into insights to determine brand strategy
* Lead the brand strategy formulation using complex, diverse data sets in collaboration with the cross-functional team
* Tell the story and ‘sell’ the strategy and ambition to the organization
* Be the expert on the brand, with detailed understanding of product, indications, therapeutic area, NHS ecosystem, and brand performance data
Execution
* Develop and execute brand strategies with innovative solutions to ecosystem barriers to customer value
* Recommend strategic courses of action aligned with the brand plan and KPIs
* Maintain long-term customer relations with key external stakeholders, including experts and advocacy groups
* Deliver operational excellence across the brand plan matrix, including defining and refining brand KPIs and monitoring delivery
Innovation
* Evolve the operating rhythm, strategy, and capabilities of the cross-functional team by integrating the latest technology, patient, and customer insights
Qualifications
Demonstration of high learning agility and emotional intelligence
* Strategic ability: synthesize insights from data and communicate effectively
* Obsession with insight-driven decisions
* Understanding challenges faced by customers and patients and responding appropriately
* Ability to lead a cross-functional team and excel in a matrix environment
* Set ambitious goals and innovate to achieve them
* Executive presence to operate effectively with varying seniority levels and deputize for senior leaders
* Ability to coach, manage, and influence without direct authority
* Prioritize decisions and activities to ensure resource efficiency and address critical issues
* Challenge the status quo to improve ways of working and customer value
* Experience solving ecosystem barriers to drug usage
* Relevant strategic and operational experience with a proven success record
* Passion for marketing and strategy, evidenced by completed projects or further education
Behaviours:
* High emotional intelligence and self-awareness
* People-focused, collaborative leadership
* Curious learner mindset
* Excited to lead cross-functional collaboration on complex challenges
* Motivated by dermatology
* Self-starter with entrepreneurial spirit
Additional Information
AbbVie is an equal opportunity employer committed to integrity, innovation, transforming lives, and serving the community. We welcome applications from veterans and individuals with disabilities.
For US & Puerto Rico applicants seeking accommodations, please visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
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