Lead Creative Strategist
Function: Creative Strategy Dept | Leadership and Management
Reports to: Chief Creative Officer (CCO)
Location: Remote - Access to a LDN HQ
Job Type: Full Time
Compensation: £60,000 - £70,000 DOE
Overview:
For You Advertising is the UK’s leading TikTok marketing agency, empowering ambitious, high-growth brands to excel in TikTok commerce. We help brands build a deep understanding of the TikTok ecosystem to drive customer acquisition, launch successful shops, fuel creative pipelines, and deliver measurable results that extend across every channel. As a trusted partner to TikTok UK’s Ecommerce, DTC, and Shop teams, we benefit from dedicated platform support and early access to new product innovations - ensuring our clients stay ahead of the curve.
The Role:
We’re looking for a Lead Creative Strategist to join our growing performance team and play a pivotal role in scaling performance across our highest-value client accounts. You’ll bring deep strategic thinking, a strong creative eye, and a hunger to develop future leaders within the creative strategy function.
As a Lead Creative Strategist you’ll work across Tier 1 brands to unlock aggressive paid social growth while owning the mentorship and development of two to three junior strategists. This role blends expert-level hands-on delivery with team leadership and high-impact influence, across both clients and internal teams.
Requirements
What You’ll Lead:
Client Strategy & Performance (60% IC Workload):
o Own strategy and delivery for For You Advertising highest-value accounts, driving sustained performance through data-led creative strategies.
o Deliver measurable account growth through big-swing creative concepts, strong funnel logic, and strategic forecasting.
o Act as the strategic benchmark for the wider team, leading by example across concepting, reporting, communication and culture pillars.
Team Management & Development:
o Manage and mentor a minimum of 2 junior strategists, owning the development plans, performance coaching, and progression roadmaps.
o Lead the pods your direct reports sit within, offering hands-on guidance and support to ensure pod-wide performance success.
o Act as the primary escalation point for performance challenges or operational blockers within your pods.
Department Growth:
o Champion knowledge-sharing by running internal training sessions, contributing to frameworks, and actively seeding insights into CS-Hub.
o Share external inspiration, frameworks, and industry innovation to raise the creative bar across the team.
o Drive innovation of new frameworks to drive creative diversity.
o Support with onboarding and levelling-up junior strategists at pace as they join the business.
Process Innovation & Strategic Ops:
o Work closely with the Head of Performance and CCO to identify bottlenecks, shape new workflow processes, and stress-test operational changes within the Creative Strategy Department.
o Feed learnings and macro insights into senior leadership to improve department-wide systems and growth strategies.
o Support in the upkeep in documentation and databases such as the prompt library, context library and framework database.
What Success Looks Like (First 3–6 Months):
* You independently lead and maintain performance across multiple flagship accounts.
* Your strategic frameworks start being adopted across the wider agency.
* Junior and midweight strategists look to you for direction and development.
* Clients trust you as a proactive, commercial partner in their growth.
* Creative output becomes more structured, more efficient and more scalable.
* You influence the creative direction of both client accounts and the department.
What You Bring:
* 4+ years in creative strategy, performance creative or paid social (agency background preferred).
* A proven track record of scaling Meta/TikTok creative using data-driven processes.
* Strong analytical capability - you turn data into hypotheses and direction.
* Experience leading client strategy and guiding cross-functional teams.
* Confident presenting to senior stakeholders internally and externally.
* Exceptional communication and deck/storytelling capability.
* Ability to manage multiple accounts with clarity and commercial awareness.
* Deep understanding of buyer psychology and performance marketing principles.
* High standards, excellent attention to detail and a strategic mindset.
Who You Are:
* A leader - confident, calm, clear, and decisive.
* Commercially minded with a bias for measurable outcomes.
* Proactive and solutions-focused.
* Driven by growth - for clients, the agency and your team.
* Collaborative and invested in developing others.
* Able to zoom out into strategy and zoom in into execution.
* Thrive in a high-performance, fast-moving creative environment.
Benefits
* Leading D2C client portfolio across multiple verticals.
* Fast progression opportunities in a rapidly scaling agency.
* 27 days holiday + your birthday off.
* Remote working + up to 30 days working abroad.
* Private health & dental insurance.
* Company pension.
* Regular team socials, creative workshops and a culture built around growth.
* Access to a beautiful collaborative HQ in Oval, Central London.