Description
:
Essential Responsibilities:
1. Develop and execute go-to-market plans for new product launches and feature updates
2. Conduct market and competitor research to inform product strategy
3. Collaborate with teams to gather customer feedback and refine product positioning
4. Support product launches in new markets by coordinating with global and regional teams
5. Plan and execute marketing campaigns to increase product adoption and market share
6. Provide expertise on product capabilities and value propositions
7. Monitor product performance metrics and identify growth opportunities
8. Create clear positioning, messaging, and strategies for product launches
9. Ensure commercial readiness by delivering marketing materials and tools
10. Align cross-functional efforts to support product marketing goals
Expected Qualifications:
11. Minimum of 5 years of relevant work experience and a Bachelor's degree or equivalent experience.
Preferred Qualification:
PayPal is seeking an Associate Product Marketing Manager – Regional to help deliver our loyalty and rewards program strategy in key markets. Reporting to the Regional Product Marketing Manager, you will adapt PayPal’s global loyalty vision for local markets, using customer insights, competitive analysis, and buyer behavior patterns to shape positioning, messaging, and go-to-market plans. In this role, you will brief and align cross-functional partnerssuch as Integrated Marketing, CRM, and Creativeso they can build the campaigns and materials that drive customer adoption and engagement. You are the connector between product strategy and market execution, ensuring every initiative lands effectively in-region.
Key Responsibilities:
Regional Positioning & Messaging: Translate PayPal’s global loyalty value proposition into market-specific messaging that resonates with local audiences while maintaining global brand consistency.
Go-to-Market Orchestration: Develop and manage GTM plans for loyalty product launches and enhancements; coordinate timing, deliverables, and alignment with cross-functional partners.
Briefing & Enablement: Lead product briefings for Integrated Marketing, CRM, Creative, and other partner teams to inform campaign development and ensure product accuracy.
Test & Learn Execution: Partner with regional and global teams to design and implement A/B tests for messaging, creative, and targeting; analyze results and apply learnings to future campaigns.
Market & Competitive Insights: Conduct and synthesize research on customer needs, loyalty behaviors, and competitive offerings to inform product and marketing strategy.
Commercial Readiness: Ensure regional sales, account management, and customer-facing teams have the tools, messaging, and materials needed to promote loyalty offerings.
Performance Monitoring & Optimization: Track KPIs for loyalty program adoption and engagement; use data-driven insights to refine messaging, creative, and targeting strategies.
Cross-Functional Collaboration: Partner with Product, Brand, Lifecycle Marketing, Commercial, and Analytics to align plans with the product roadmap and market needs.
Required Qualifications
12. 5+ years in product marketing, preferably in tech, fintech, or consumer loyalty/rewards programs.
13. Experience creating and managing go-to-market plans in partnership with cross-functional marketing teams.
14. Strong skills in positioning, messaging, and value proposition development.
15. Proven ability to apply a test-and-learn approach to optimize messaging and campaign performance.
16. Strong Program Management Skills
17. Excellent communication and presentation skills, with experience delivering clear product briefings.
18. Comfortable managing multiple initiatives in a fast-paced, matrixed environment.
19. Bachelor’s degree in Marketing, Business, or related field.
Preferred Qualifications
20. Experience with emerging markets or new geographic expansion
Subsidiary:
PayPal
Travel Percent:
0
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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit .
Who We Are:
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Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
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