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Job role: SEO Content Writer
Location: Blackburn (possible hybrid working available)
Salary: Up to £45,000 – depending on experience
Hours: Flexible working hours Monday to Friday between 08:00 and 18:00
Centric Talent are currently recruiting for an SEO Content Writer for our client, who since 2008 has been transforming the lives of thousands of smokers and vapers with their e‑liquids, devices and expert team.
They are looking to strengthen their team with a new SEO Content Writer based at their head office in Blackburn (hybrid working may be considered).
Summary Of Position
Create engaging, on‑brand website content that resonates with our customers. Collaborate closely with the Head of Ecommerce to develop data‑driven strategies that drive organic search traffic, brand visibility and ultimately increase conversions.
Role and Responsibility
* Create and develop high‑quality, engaging website content across core web pages (product pages, category pages, landing pages) and blog posts to achieve high organic search rankings.
* Collaborate with the Head of Ecommerce on continuous content strategy, including identifying new keywords, optimising current pages and proposing new content (e.g., pages or guides) to secure higher rankings and maximise search visibility.
* Work closely with cross‑functional teams (Marketing, Design, Product & Technical) to source necessary information and ensure all content is comprehensive, accurate and fully aligned with product specifications and business goals.
* Analyse content performance and SEO metrics to inform ongoing optimisation and improve search visibility and conversion rates.
* Ensure all content aligns with brand tone and voice while adapting style appropriately across different content types and audiences.
Required Skills
* Solid understanding of fundamental on‑page SEO elements (keyword targeting, meta titles, meta descriptions, interlinking) and ability to weave them naturally into all content.
* Exceptional written English skills with versatility to write well‑researched, properly cited blog content and persuasive, on‑brand product copy.
* Demonstrable and versatile copywriting skills across digital mediums (product copy, blog content, guides, email).
* Strong track record of success in SEO, demonstrable via a comprehensive content portfolio and ability to describe or show a case study of ranking a page for a target search term.
* Strong ability to interpret search intent and user behaviour to create content that meets audience needs and business objectives.
* Experience using Semrush for keyword research and content analysis, or ability to learn the tool quickly.
* Proven ability to work collaboratively with cross‑functional teams (Design, Marketing, Product & Technical).
* Highly organised and able to manage multiple content projects simultaneously within a fast‑paced, agile environment.
* Exceptional attention to detail and commitment to delivering high‑quality, polished content that meets SEO and brand standards.
* Prior experience working within an e‑commerce team, specifically producing and managing content for a website.
* Basic understanding of HTML formatting and best practices for web publishing.
Desirable Skills
* Experience with e‑commerce platforms, particularly Wordpress and Magento.
* Passion for e‑commerce, digital marketing and staying up‑to‑date with industry trends and best practices.
* Familiarity with Google Analytics and/or Google Search Console to independently review content performance metrics.
If you feel you have the relevant experience, we'd love to hear from you, apply today!
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