About the role
This is an exciting opportunity to be the lead on all customer insight and market analysis activity within the business, working closely with key stakeholders to translate this insight and information into actionable outputs that have a positive impact on the business’ ability to develop and maintain a strong competitive advantage. This is a fixed term contract for up to 12 months to cover maternity leave.
Role Responsibilities
1. Champion the critical importance of customer and market insight throughout the business, and play a pivotal ambassador role in embedding this mindset within the organisation.
2. Develop and deliver a robust, but cost-effective, programme of future -looking research which provides timely and deep customer insight for each brand, and the overall portfolio and drives commercial actions shorter and longer term
3. Proactively liaise with key stakeholders across the business (e.g. marketing brand teams, B&M, UX etc) to share customer insights to enable the business to tailor and refine its activity to ensure it is relevant and pertinent to customers’ needs and wants
4. To develop and deliver an accessible suite of internal communications materials that provide the business with a common reference point for all current market research information and customer insight (e.g. bespoke reports; customer pen portraits; brand tracking information; customer satisfaction tracking; external information such as consumer confidence; industry reports such as BRC etc)
5. Take responsibility for ongoing external market analysis to allow the business to identify opportunities and risks relating to key market metrics (e.g. addressable markets, growth / decline in value of relevant sectors etc), as well as macro trends and shifts in consumer behaviour and attitudes. To communicate this information to the business in a timely and effective manner
6. Take responsibility for the business’ existing tracking programmes (e.g. Brand Awareness tracking, Kantar, NPS and customer satisfaction surveys) recommending and implementing improvements as appropriate
7. Support the on site customer journey through strategy development and implementation of customer focussed, SEO friendly taxonomy & corresponding navigation methods making clear recommendations for improvement to the Freemans First Taxonomy, filters and navigation– ensuring we are aligned with customer expectations and competitor standards.
8. Proactively keep abreast of new research technologies and methodologies to ensure that the business’ research techniques are as effective and efficient as possible
9. Responsible for intelligent budget management including identifying cost savings and opportunities for efficiencies
10. Develop strong inter departmental relationships and foster a collaborative working environment
About you
11. Proven experience in a marketing research environment at a senior level, holding relevant market research qualifications and professional memberships
12. Proven experience in both qualitative and quantitative research techniques and methodologies including gap analysis, design, procurement, briefing, facilitation and project management, trend analysis
13. Excellent knowledge of all appropriate external primary and secondary data sources and their potential application (e.g. Kantar).
14. Strong analytical and interpretive skills to deliver meaningful outputs
15. Educated to degree level (2:1) or equivalent in a business or numerate discipline
16. Strong interpersonal and relationship-building skills with key internal and external stakeholders to facilitate effective communication and teamwork
17. Outward looking, understanding the multi channel retail market
18. High level of drive and motivation
19. Ability to work under pressure to tight deadlines with high levels of accuracy
20. Strong written and verbal communication skills
21. Strong people management skills and experience
22. Able to commute to Bradford city centre 2 days each week