PrettyGreen is looking for B2B Digital Marketing Exec & Content Creator to join the PrettyGreen’s Growth Team – a group of four working to build the agency’s brand, showcase our work, and attract new clients and top talent.
The B2B Digital Marketing Exec & Content Creator is responsible for creating stand-out content, from developing creative concepts and ideas to ensuring first-class execution, and ensuring it’s amplified across our target audience.
The role reports to and works closely with our Agency Marketing Lead, and collaborates regularly with our studio, PR, influencer and events teams to bring each team’s in-depth expertise to our own marketing activity.
It’s an ideal opportunity for someone with excellent organisation and people skills; with strong attention to detail; who’s looking to work across a busy, ambitious agency, to help us showcase our story.
Experience of working in a fast-paced environment, and understanding of the consumer PR, influencer and experiential sectors, would be advantageous.
Project Management
* Keeping the agency’s marketing grid up-to-date (e.g. social media schedule, podcast series, agency award tracker, and events calendar) – working with colleagues at every level across PrettyGreen to capture upcoming work, agency, and industry activity.
* Together with colleagues in our influencer team, developing a social media plan that ensures we use the right content, on the right channels, to reach new business prospects, industry partners, and potential employees.
Content
* Creating compelling social media content – including using Canva for simple design tasks; and creating simple video reels using tools such as Capcut and Descript or similar.
* Writing social media posts.
* Drafting and editing long-form content, for example website blogs.
* Working with our Studio team, and directly with external freelancers, to produce showreels, animations, and more complex content.
Social
* Managing paid social campaigns, using LinkedIn, TikTok and Meta’s advertising tools.
* Community management of PrettyGreen’s social channels – monitoring engagement, responding to comments, and tracking trends.
Podcast
* Supporting the production of our influencer podcast What They Said – assisting with scheduling guests, publishing to relevant platforms (for example using Buzzsprout or similar), and amplifying each episode.
Email and CRM
* Regularly using Mailchimp to send email newsletters and event invitations.
* Managing our email contact database – updating contacts, and segmenting lists.
Website and Online
* Managing content on the itsprettygreen.com website – adding content (using WordPress), and optimising text for SEO.
* Collating information for the website (e.g. testimonials, case studies, client lists, team bios, agency expertise and similar)
* Working with PrettyGreen’s Brand Guardian and external web developer on periodic website updates.
* Running paid Google Ads, with support from PrettyGreen’s paid media specialists.
* Uploading content to partner and intermediary sites such as The Drum, Little Black Book, and Creative Brief.
Analysis and Reporting
* Tracking, analysing and optimising the performance of content (via our website, social media, and email) – using our publishing platforms and tools such as Google Analytics.
* Producing coverage reports.
* Contributing to regular summaries of activity for PrettyGreen’s leadership team.
WHO WE ARE:
We live by five values that we take incredibly seriously:
EVERYONE IS CREATIVE
WE ARE BOLD
TRUSTED TO DELIVER
WE ARE ALLIES
LIFE IS SHORT
DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT:
At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be:
* A leading DE&I employer as judged by PR Week in the PR Week PayGap Survey
* Investing 3%+ of our net profit back into industry DE&I initiatives.
* Sign up to the Halo Code to end school & workplace hair inequality by protecting and celebrating black hairstyles.
* Founding Partner of the Brixton Finishing School, now in its seventh year.
* People Like Us active founding supporter & sponsor.
* Recognised as a top 10 Campaign’s Best Places to Work 2024
* DE&I PrettyGreen Board to guide and support us in our journey.
Our company value ‘We Are Allies’ benefits our employees, our clients and the work we produce, and we are proud to be an equal opportunities employer. In all our company policies and throughout our recruitment we hope to create a company that creates fairness and celebrates uniqueness. The Company is committed to equal opportunities in its employment practices, including vacancy advertising, recruitment, training and promotion, terms and conditions of employment and reasons for termination.
When hiring we do not discriminate based on race, religion, colour, sex, gender identity, sexual orientation, age, physical or mental disability, nationality or any other characteristic covered by the law. All employment is decided on the basis of qualifications, merit, and business need. The principles of non-discrimination and equality of opportunity also apply to the way in which staff treat visitors, clients, customers, suppliers and former members of the Company.
ESG COMMITMENT Proud to Be B-Corp
* We’re celebrating the ultimate recognition of our commitment to balance creativity for good with commercial performance.
* Since 2008, we’ve realised our mission to deliver creative communications that positively impact people, planet and performance.
* PrettyGreen Group is 100% carbon neutral across all central business operations and we measure our carbon footprint. We use the TRACE events platform to track, avoid & offset carbon in all production. We are focused on reducing our footprint, but also offset carbon we can't reduce via SKOOT with a mix of certified trees with Eden Reforestation and verified carbon credits.
* Read our latest 2024 Impact Report here.
* To learn more about our journey to becoming B Corp accredited head here