About 411:
411 is a political digital agency that originated from the winning team behind the Labour Party’s 2024 general election victory. We are committed to advancing progressive causes, working with clients across the UK and around the globe. Our mission is to deliver impactful digital strategies and content that drive meaningful change. We are unapologetically centre-left, aligning with the values of the UK Labour Party.
Role Overview:
As the Digital Advertising Lead, you will be at the forefront of our digital advertising strategies, overseeing the planning, execution, and optimisation of high-impact digital campaigns. This role requires a deep understanding of digital advertising platforms, a strategic mindset, and a creative approach to reaching and engaging audiences. You will be responsible for driving the performance of our clients' campaigns, leading a team, and ensuring that all digital advertising efforts align with the agency’s mission and client objectives.
Specific Responsibilities:
* Digital Advertising Strategy: Develop and lead comprehensive digital advertising strategies that drive results for our clients. This includes campaign planning, audience targeting, media buying, and budget management across various platforms including Google, Meta, X, and programmatic networks.
* Campaign Execution: Oversee the individuals executing digital advertising campaigns from start to finish. Ensure that campaigns are launched on time, within budget, and meet the highest standards of quality and effectiveness.
* Performance Optimisation: Create strategies for A/B testing, audience segmentation, and message testing techniques to maximise campaign impact.
* Client Management: Collaborate closely with clients to understand their goals and provide regular updates on campaign performance. Offer strategic advice and recommendations to help clients achieve their objectives through digital advertising.
* Team Leadership: Lead and mentor a team of digital advertising specialists, fostering a culture of excellence, innovation, and collaboration. Train up more junior members of staff on best practice advertising techniques.
* Creative Collaboration: Work closely with the content creation and design teams to develop compelling ad creatives that resonate with target audiences and drive engagement.
* Reporting and Analysis: Lead on the production of detailed reports on campaign performance, presenting insights and recommendations to clients and internal stakeholders. Use data to tell a compelling story and demonstrate the value of digital advertising efforts.
* Industry Trends: Stay up-to-date with the latest trends and developments in digital advertising, ensuring that 411 Digital remains at the cutting edge of the industry. Identify new opportunities for growth and innovation.
* Travel: Travel as required to meet with clients, attend industry events, and manage projects both domestically and internationally.
Experience:
* 5-7 years experience in digital advertising across Meta & Google is essential
* Experience managing a small to mid-sized team is essential
* Experience creating detailed ad reports is essential
* Experience working with additional advertising channels (e.g. TikTok, X, Programmatic) is desirable
* Experience working in a political or third sector/NGO space is desirable
Skills:
* Strong attention to detail with the ability to interpret and communicate data effectively.
* Excellent written and verbal communication skills.
* Proficiency in Excel or other data analysis tools (e.g. Tableau) is advantageous.
* Ability to prioritise and manage workload in a fast-paced environment.
* Out-of-the-box thinker with a strong sense of creativity. You know how to make the most out of a moment and are ideas-led.
* Knowledge of another language (e.g., German, Italian, French, Portuguese, Spanish, or Swedish) is helpful but not essential.
Benefits
* Salary: £56,925 to £67,275 per annum (dependent on experience)
* Flexible Working: Option to work remotely, with offices in Leeds and London available for in-person collaboration.
* Generous Pension Scheme: 7% employer contribution.
* Generous Parental Leave Policy
* Health Assured: Access to EAP, therapy sessions, and wellbeing resources.
* Cycle to Work Scheme
Application Process:
Email careers@fouroneone.co.uk with your CV and answering the below questions:
* What do you think the biggest challenge facing progressive politics (max 150 words)
* Can you share an example of a campaign in which you had to reach a specific audience and how you achieved that (including the desired goal, the platform used, audience target and creative)?
* [Optional] Do you have any previous work you’ve completed that you’d like to share?
We are committed to ensuring an inclusive recruitment process. If you feel comfortable, please share any disabilities you have and any adjustments you need. Applicants who disclose any disabilities and who meet the essential criteria will be guaranteed an invitation to the next stage of the application process.