Confidential search:
Head of Marketing
Bedfordshire / Hybrid Working
Up to £100,000 basic + bonus + benefits
A premium multi-site care provider is looking to appoint an experienced Head of Marketing to lead strategy and delivery across a growing portfolio of luxury care homes.
This is an opportunity to join a business that has built a strong reputation around beautifully designed environments, relationship-led care, and an innovative approach to later-life living. With continued growth and new openings planned, marketing is seen as a key commercial driver across the group.
You’ll take ownership of the full marketing function, leading a small team while shaping brand presence, customer acquisition, enquiry generation and local market performance across multiple locations.
The Opportunity
This is not a role focused on vanity metrics. Your work will directly influence occupancy, reputation, lead quality and growth.
You’ll work closely with senior leadership, operational teams and location-based sales/admissions teams to create campaigns that genuinely move the dial.
Key Responsibilities
Own and deliver the group-wide marketing strategy across a portfolio of homes
Drive digital performance across website, PPC, SEO, paid social and CRM campaigns
Increase high-quality enquiries and customer acquisition
Support new site launches and growth projects
Lead local marketing activity for individual homes and regions
Strengthen brand positioning within a premium private-pay market
Manage agencies, budgets and ROI reporting
Coach and develop an internal marketing team
Work closely with operational leaders to align marketing with occupancy goalsIdeal Background
We are especially interested in candidates from:
Care homes
Retirement living / later living
Home care
Private healthcare
Hospitality or premium multi-site consumer sectorsWhat You’ll Bring
Proven senior marketing leadership experience
Multi-site or portfolio marketing responsibility
Strong digital acquisition expertise
Commercial mindset with measurable results
Team leadership capability
Ability to combine strategy with hands-on execution
Confidence working with senior stakeholdersWhy This Role Stands Out
High-impact leadership role
Premium, customer-led sector
Growing portfolio with future openings
Strong executive visibility
Hybrid flexibility
Opportunity to shape the next phase of growthLocation
Hybrid role with c.2 days per week in Bedfordshire HQ, home working, plus occasional visits to operational sites.
Confidential Search
This assignment is being managed confidentially and exclisively. Full company details will be shared with shortlisted applicants.
Apply
If you’re a commercially driven marketing leader who wants to build something meaningful in a premium growth sector, we’d welcome a discreet conversation