Come and join the DG Group team
DG Group is a national, award-winning transport and technology services business.
We are fast growing and expanding national business with over 50 years' experience in the industry. It's a fabulous place to work, with a supportive team of friendly, productive staff. If you would like to join an established business that develops champions in everything we do, read on.
Previously ranked within the Top 20 Investors in People award shows our commitment to learning and development, we have created an environment of continuous improvement so we all can flourish and grow to become the best we can be.
We have yearly staff events, weekly customer service awards, great training program and a productive friendly environment. We all work together to achieve our business goals.
DG Group is a corporate business with family values where people do matter. Our policy is to develop and recruit from within where possible.
Company Vision:
Journey by journey we're changing the way we move. Imagine a greener and cleaner environment bringing transportation, services and people closer. Our technology joins communities and it's all driven by YOU.
Core Values:
Customer for Life, Family Values, Environmentally Friendly, Champion, Established, Team, Community
The role:
The Growth Marketing Manager is accountable for driving profitable revenue growth across all Group B2C brands. This role owns customer acquisition, conversion, retention and revenue performance across every operating company and manages a global, AI-enabled offshore marketing delivery team to execute at scale.
This is not a campaign management role. It is a commercial growth role with direct responsibility for bookings, revenue and return on marketing investment.
Key Accountabilities
The Growth Marketing Manager will be measured on:
Total bookings generated
Revenue growth by brand and location
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Conversion rates across web and app
Repeat usage and customer lifetime value
They are the single point of ownership for B2C growth performance across the Group.
Key Responsibilities
1. Revenue & Growth Ownership
Own the growth plan for each fleet and brand
Set revenue, booking and acquisition targets by location
Allocate marketing spend based on return and market opportunity
Continuously optimise for profitability, not just volume
2. Channel Performance
Lead performance across paid search, paid social, organic, local SEO, marketplaces and partnerships
Ensure marketing activity aligns with fleet availability, pricing and operational capacity
Work closely with operations to avoid wasted demand
3. Offshore Execution Management
Manage and direct the offshore delivery team responsible for:
Paid media execution
Creative production
Website and landing pages
Reporting and optimisation
Set priorities, targets and output standards
Ensure quality, speed and cost efficiency
4. AI & Automation
Implement AI-driven tools for:
Creative production
Campaign optimisation
Reporting
Customer interaction
Replace manual processes with scalable, automated workflows wherever possible
5. Data & Insight
Build a clear performance view by brand, city and channel
Identify where growth is profitable and where it is not
Provide the Group with actionable insight, not vanity metrics
Key Competencies
Commercial and Revenue Leadership
Can demonstrate strong commercial judgement, linking growth decisions directly to revenue, margin and profitability.
Growth Strategy and Ownership
Can demonstrate ownership of an end‑to‑end growth strategy, translating intent into measurable business outcomes.
Data‑Led Decision Making
Can demonstrate confident use of data and insight to inform decisions, challenge assumptions and optimise performance.
Cross‑Functional Influence
Can demonstrate the ability to lead through influence, aligning senior stakeholders around shared growth priorities.
Customer and Market Insight
Can demonstrate deep understanding of customer value drivers and market dynamics to enable sustainable growth.
Accountability, Pace and Judgement
Can demonstrate personal accountability for outcomes, making sound decisions at pace in complex or ambiguous environments.
Values‑Led Leadership
Can demonstrate leadership that consistently role‑models company values, balancing commercial performance with long‑term value for customers, our people and communities.
Required Experience
Proven experience growing B2C revenue through performance marketing
Strong commercial understanding of CAC, LTV, ROAS and funnel economics
Experience managing remote or offshore marketing teams
Comfortable running multiple brands and locations at scale
Data-driven and financially literate
In summary, this is a growth leadership role with direct impact on Group revenue and profitability. It isn't a social media role, brand or PR role or a content or design role.
What Success Looks Like
Within 12 months:
Bookings and revenue are growing faster than marketing spend
Underperforming markets are identified and corrected quickly
Marketing is directly tied to fleet utilisation and profitability
The offshore model is delivering faster, cheaper and higher-volume output than the former UK agency
The Group has a predictable, scalable growth engine