Paid Media Manager
£52,000 - £62,000 + Benefits
Cheshire (Hybrid, 3 days in the office ideally)
Our client, a growing mid-size financial services firm and one of the key businesses in their specialist area, are investing heavily in marketing. As part of this transformation, they're looking to hire a Paid Media Manager to help optimise performance driven digital advertising across a number of B2C channels.
You'll be a strong hands-on Digital Marketer who can monitor Campaign Performance, manage multimillion-pound Paid Media Budgets, and strategically plan to improve Return on Investment, working closely with the internal marketing team and external agency partners.
This role would be perfect for a Paid Media Specialist with experience planning, developing and executing B2C performance driven campaigns across various channels who would like to join a marketing team with significant investment and a business with ambitious growth plans.
Key Responsibilities
Develop and execute Paid Media Strategies. Google, Meta, TikTok and others.
Monitor daily performance, manage budgets, adjust strategies, and optimise campaigns.
Track and analyse KPIs across platforms and deliver actionable insights and regular performance reports to stakeholders.
Develop advanced targeting strategies.
Continuous plan and execute A/B testing, segmentation and targeting strategies to improve conversion rates and campaign effectiveness.
Manage the paid media budgets effectively across channels.
Skills and Experience
Experience managing paid digital advertising campaigns.
Experience managing paid media campaigns with budgets of a similar size (approximately £1m monthly).
Proficiency in ad platforms including Google Ads and Meta Ads Manager.
Demonstrated ability to manage and optimise media budgets across multiple channels.
Strong understanding of key performance metrics and attribution models.
Experience with analytics tools such as Google Analytics (preferably GA4), Looker Studio, or similar.
Familiarity with CRM platforms and marketing automation tools (e.g., HubSpot, Salesforce) is a plus.
Experience implementing campaigns to market an App would be beneficial.
Experience in a regulated environment would be beneficial.
Experience in a high volume, B2C acquisition environment would be highly beneficial.
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