The Head of Marketing Analytics role leads the organisation's marketing data strategy, transforming customer and performance data into actionable insight that drives smarter decision-making, lead generation, and revenue growth. The role owns customer insight, segmentation, analytics, and data-led campaign activation, while leading a team and championing a strong data-driven culture across the business.
Client Details
Our client are a fast growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing & data team to create higher quality campaigns.
Description
Key responsibilities for the Head of Marketing Analytics role will include:
Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level.
Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database.
Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies.
Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to drive lead generation and conversion.
Deliver performance reporting and ROI insight - Build and maintain dashboards and reporting frameworks that provide clear visibility of campaign effectiveness, segment performance, and market trends.
Leading and developing a high-performing team - Manage, coach, and grow a team of analysts and insight specialists, ensuring timely delivery of actionable intelligence at scale.
Partner across the organisation - Collaborate closely with marketing, sales, operations, customer, and technology teams to translate insight into executable strategies and measurable outcomes.Profile
A successful Head of Marketing Analytics candidate will have the below experience:
Approximately 5+ years' experience in data and analytics, including experience supporting lead generation or demand creation activity
Proven leadership experience across marketing analytics, business intelligence, customer insight, and marketing operations
A background in working for a fast-paced, high growth organisation.
Previous experience in a PE-backed SME company would be advantageous.
Strong SQL skills, with the ability to interrogate and manipulate complex datasets
Hands-on experience with BI and visualisation tools such as Power BI or Google Data Studio
Practical knowledge of CRM and marketing automation platforms, these may include Salesforce, Dynamics, HubSpot. Transferable CRM experience will be considered.
Strong expertise in customer segmentation, campaign targeting, and CRM data management
Demonstrated success designing and delivering data-led marketing campaigns that directly support telemarketing or inside sales teams
Deep technical capability in analytics platforms, data modelling, statistical analysis, and insight generation
A commercial approach, with a clear ability to link insight to revenue, ROI, and business outcomesJob Offer
On offer for the successful applicant:
A competitive salary up to £75,000
Hybrid Working
An opportunity to develop a new role at an international level