In-Store Marketing Manager
The In-Store Marketing manager supports the Store Manager in creating and expanding a solid local customer network within the assigned Store by proposing and developing targeted activities, initiatives, and events to recruit new clients, upgrade existing ones and to boost VIC sales.
The In-Store Marketing manager is responsible for the development and execution of marketing strategies, campaigns within his/her Store.
Main Responsibilities
Business and Retail Performance
* Monitor the business at boutique levels to drive key insights to growth the business through ad hoc retail analysis and regular reporting
* Manage the budget and targets for specific retail initiatives
* Assess, develop, and promote the usage of current and new methodology and tools, keeping an omnichannel approach to guarantee a consistent delivery of the store on main retail KPIs
* Liaise with Europe Retail Operations team to support the store in meeting deadlines
Clienteling
* Develop in and out of boutique clienteling animations during the year in line with company guidelines, predefined targets of clients and business goals
* Initiate, lead and monitor all marketing (CRM, clientele, event, digital) activities, according to the Corporate and Regional guidelines
* Guarantee an excellent usage of CRM tools in store and follow up with client advisors to ensure target completion
* Advise and coach the store teams regarding the implementation of clientele guidelines and initiatives
* Build a network of partners, contacts, and suppliers to reach targeted results in most efficient way on high standards level of the company
Qualifications
* At least 5 years’ experience in a retail company within an international environment. Experience in luxury fashion is a plus
* MBA or Degree in luxury program, marketing, or business-related subjects
* Understanding of what drives traffic into a retail environment, and of retail analytics
* Ability to review data, identify opportunities and develop action plans to exploit the opportunities
* Excellent interpersonal and communication skills, proactive attitude
* Strong project management and problem-solving attitude
* Goal orientated, high attention to details and multi-tasking
* Passioned and curious about luxury fashion industry trends
* Excellent usage of MS office tools and BI programs
* Fluent in English
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