Paid Media Specialist
Location: Hamilton - Head Office (On-site)
In this role, you’ll be responsible for the management and optimisation of paid media campaigns across Google and Meta. You’ll execute data-driven strategies that align with our specific business requirements to facilitate the sustained growth of Park’s Motor Group. Your expertise will focus on driving tangible results to achieve our desired goals.
Key responsibilities include:
✔ Plan, build, and optimise Google Ads campaigns including Search and Performance Max
✔ Manage Meta campaigns across Facebook and Instagram
✔ Monitor performance against key KPIs to ensure overall marketing efficiency
✔ Apply optimisation techniques and experimentation on an ongoing basis to ensure maximum performance
✔ Analyse campaign data to identify opportunities for optimisation and growth
✔ Stay up to date with the latest Google/ Meta developments
✔ Collaborate with members of the wider Marketing department to align campaigns with wider business objectives
What we’re looking for:
✔ Proven experience managing Google Ads campaigns
✔ Google Ads certification
✔ Experience running Meta / Facebook Ads
✔ Strong understanding of paid media principles, campaign structure and bidding strategies
✔ Strong analytical mindset and confidence working with performance data
✔ Working knowledge of GA4, GTM and Merchant Center
✔ Able to manage multiple campaigns and priorities simultaneously
✔ Experience working in fast-paced environments with tight deadlines
As a Park's Motor Group employee you will receive:
For you:
✔ Access to the Company Pension Scheme
✔ Colleague Introductory Scheme
✔ Industry leading discounts on purchases on new and used cars
✔ Death in service benefit
For you and your family:
✔ Discounted Servicing
✔ Subsidised car purchase scheme
✔ Employee Assistance Programme
✔ 24/7 remote GP
✔ Medical second opinions
✔ Unlimited mental health support
✔ Physiotherapy help and advice
✔ Savings and discounts on shopping
✔ Financial and legal support
✔ Wellbeing assistance
We are looking for a driven individual who is competent in working as part of a team as well as on their own. Previous motor trade experience is not essential.