About the Role
We are seeking a dynamic and commercially driven Workstation Business Manager to join our HP Store International team. This role is central to driving growth in our direct-to-customer Workstation business across EMEA and APJ markets. You will be responsible for defining and executing the commercial strategy, collaborating with cross-functional teams, and ensuring the HP Store delivers a best-in-class customer experience.
Key Responsibilities
* Lead the commercial strategy for Workstation products across HP Store International, covering both online (e-commerce) and offline (contact centre) sales channels.
* Act as the primary point of contact for Workstation Sales Specialists in our contact centres, providing them with product knowledge, industry insights, and sales strategy guidance.
* Collaborate with Category, Marketing, Sales, and Alliances teams to align on product launches, pricing, and promotional activities.
* Analyse market trends and customer insights to inform product positioning and campaign planning.
* Own the business plan for the Workstation segment, including forecasting, initiative execution, and performance tracking.
* Drive cross-sell and upsell initiatives, leveraging tools like AI-based recommendations and customer profiling tools.
* Represent the Workstation business in internal forums and provide regular updates to senior leadership.
* Support the onboarding and enablement of local market teams through training and best practice sharing.
Key Performance Indicators (KPIs)
* Revenue and margin growth for Workstation products.
* HP Store share of business and market share uplift.
* Campaign execution effectiveness and ROI.
* Customer satisfaction and engagement metrics.
About You
* Passionate about e-commerce and technology.
* Minimum 5 years' experience in category management or commercial sales, ideally in a digital or direct-to-consumer environment.
* Strong analytical skills with proficiency in tools like Google Analytics, Tableau, and Excel.
* Excellent communication and stakeholder management skills.
* Comfortable working in a fast-paced, international environment.
* Self-starter with a structured approach and a collaborative mindset.
Preferred Qualifications
* Experience in managing Workstation or high-performance computing categories.
* Familiarity with AI PC trends and e-commerce.
* Fluency in English (verbal and written); additional languages a plus.