Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
What your role is:
The Category team plays an increasingly important role in driving business growth. The vision is to be a best in class category team driving strategic thought leadership within General Mills and with our retail partners to deliver long term growth. As our retail and competitive environment continues to change our business needs in this area are critical for future success.
The Category Management team enables the business to make informed decisions based on a clear understanding of the vision for the category, including growth drivers and shopper insights to unlock and accelerate growth.
We have an exciting opportunity for a Category Manager with high level strategic thinking & strong leadership skills to continue to evolve the category strategy and embed the principles across functions internally ; ensuring we are building initiatives internally & externally that are aligned to the prioritised growth drivers.
Main responsibilities:
1. Lead the UK development of our CCBP by tailoring our Global selling stories into exciting and insightful customer presentations.
2. Elevate our customer engagement with priority customers through category-led growth initiatives at key moments.
3. Support range reviews with selected customers to unlock category and brand growth opportunities
4. Partner with the sales team to deliver co-ordinated category growth led communication with key customers.
5. Lead and develop direct reports to maximise their potential.
6. Build and integrate relevant shopper insights into our customer communications.
7. Bring thought-leadership on your category to customers and internal stakeholders through PoP Vision, Category Vision Insights, Category inductions and Relevant growth trends.
8. Category and Customer performance tracking
What you will bring to the team:
9. Solid Category Management experience, preferably in FMCG role or blue chip organisation with a performance record – Last 3yrs
10. Customer Engagement and Impact
11. Engaging and Influencing others through cross-functional leadership
12. Strategic Thinking and Enterprise Mindset
13. People management and leadership
What you get from us
14. A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women
15. Flexible and employee-focused work culture
16. Equal Employment opportunities
17. Competitive package with benefits