Role Overview
Trading from 100 stores Millets supply a more casual outdoor customer who seeks value for money, providing for a wide range of recreational activities with an emphasis on exclusive brands, such as Peter Storm and Eurohike. The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.
Responsibilities
* Effectively run all store operations to meet or exceed sales and KPI targets, set clear sales goals, track performance, and evolve processes to ensure continuous store growth.
* Create and maintain colleague schedules to ensure proper coverage and productivity.
* Build a positive team culture through recruiting, training and continuous development, and motivate employees to achieve store success.
* Analyze sales data and financial reports to make quick and well-informed decisions, identifying and responding to areas of opportunity operationally and commercially.
* Develop and implement strategies to meet and exceed sales targets.
* Attract, engage and motivate customers into making purchases by using the latest visual merchandising techniques.
* Ensure merchandise displays are attractive and align with brand guidelines.
* Deliver the highest level of service in store to achieve a positive net promoter score (NPS).
* Address customer inquiries, feedback, and complaints in a timely and professional manner.
* Drive existing customer loyalty programs and promotions to enhance customer engagement.
* Maintain compliance with company policies, procedures, and regulatory requirements.
* Monitor and control store expenses to stay within budget.
* Ensure the store complies with health & safety regulations.
Role Objectives & KPIs
* Contribute to achieving or exceeding the store's monthly sales target.
* Drive all additional KPIs including units, conversion, ATV, UPT and upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure stock accuracy during store audits.
* Ensure all new colleagues complete mandatory training.
* Achieve employee satisfaction and engagement survey results that meet or exceed company benchmarks.
* Keep operational costs within the allocated budget.
Skills & Experience
* Previous management experience in a fast‑paced retail / customer‑facing environment.
* Passionate about retail and well‑understood the latest trends and competitors.
* Strong leadership skills with coaching and team‑development experience.
* Excellent communication skills.
* Proven track record of managing and exceeding sales targets and KPIs.
* Experience in analysing reports and making commercial decisions.
* Attention to detail and commercial mindset.
* Experience in visual merchandising is advantageous.
* Ability to promote JD Group values to internal and external stakeholders.
Benefits
* Quarterly discretionary bonus schemes.
* Company discount of 30% off a large number of products in‑store and online.
* Exclusive deals and discounts and offers from retail and hospitality businesses through the online benefits platform.
* Access to digital health and well‑being services through the benefits platform.
* Health cash plans.
* Wide range of internal development courses to support personal and professional development.
* Access to apprenticeships and accredited qualifications – earn while you learn and gain nationally recognised qualifications (England only).
* Company sick pay scheme.
* Health care cover.
* Discounted gym memberships at JD Gyms.
* Life assurance.
* Access to colleague networks and support initiatives that drive positive change.
* Opportunities to volunteer and contribute to JD Foundation.
* Employer engagement forums to influence positive change.
* Incremental holiday allowance.
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