At Inizio, we're on a mission to reimagine health. As a Campaign Manager, you'll play a pivotal role in bringing our vision to life. You'll work closely with our Global Campaigns Lead to deliver impactful, multi-channel B2B campaigns that drive brand awareness and generate leads.
This role offers the opportunity to shape our brand's future. You'll collaborate with a talented team to launch external campaigns, analyze data to drive results, and build strong relationships with key stakeholders. If you're a creative thinker, a strategic planner, and a data-driven problem solver, this is the perfect opportunity to make a significant impact.
In this role you will ideally be located near one of our offices in Manchester, Ashby-de-la-Zouch or London. You will operate on a hybrid basis.
Strategic Campaign Planning:
* Develop and execute comprehensive campaign plans, aligning with business objectives.
* Collaborate with cross-functional teams (internal, creative, social media, PPC, web) to ensure seamless execution.
Content Creation and Campaign Execution:
* Champion our brand messaging and create compelling narratives for our connected campaigns.
* Bring campaigns to life in a clear, consistent, and client-focused manner.
* Oversee the production of high-quality content like eBooks, blogs, infographics and videos.
Project Management:
* Utilize project management tools to track progress, identify risks, and mitigate issues.
* Coordinate with our internal teams, SMEs and external agencies to ensure timely delivery and consistency of messaging.
* Monitor campaign performance and provide regular updates to stakeholders.
Data-Driven Decision Making:
* Monitor, analyze, report, and provide recommendations on performance across all channels, including lead generation and business wins.
* Use data insights to optimize campaign strategies and maximize ROI.
Effective Stakeholder Management:
* Build strong relationships with key stakeholders, including senior leadership, marketing team members, and external partners.
* Effectively communicate campaign goals, progress, and results.
* Ensure alignment with broader business objectives and brand guidelines.
What You'll Need:
* Proven experience in B2B campaign management and project coordination.
* Strong understanding of digital marketing channels (social media, PPC, email, etc.).
* Excellent written and verbal communication skills.
* Strong organizational and time management skills.
* Experience working in a fast-paced, dynamic environment.
* A collaborative mindset and the ability to work effectively with diverse teams.
* Knowledge of marketing automation and CRM tools.
* Experience with data analysis and reporting.
* A keen eye for detail and a commitment to delivering high-quality work.
Our Culture:
At Inizio, we believe that our people are our greatest asset. We foster a culture of collaboration, innovation, and inclusivity. Our team is made up of individuals from diverse backgrounds, and we value the unique perspectives and experiences that each person brings. We are committed to creating an environment where everyone feels valued and empowered to contribute to our mission of reimagining health. We encourage continuous learning and development, and we provide opportunities for growth and advancement within the company. If you're a creative and results-oriented individual with a passion for marketing, we encourage you to apply.
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