Job Description
We’re looking for a marketing pro who can own the full spectrum of growth, from content and campaigns to database management, ABM, and events for a scale up b2b organisation in Bristol.
Support company growth plans by generating high-quality Marketing Qualified Leads (MQLs) and help the commercial team convert opportunities.
You’ll be central to driving leads, supporting sales, and amplifying the brand across multiple channels.
*Note, this is a standalone role - no people management - you'll be working closely with the Directors.
What You’ll Bring:
* Technical Savvy: Comfortable with AI tools, marketing automations, lead scoring, SEO, integrations, dashboards, landing pages and HubSpot Marketing.
* Distribution Skills: You don’t just create content; you know how to get it in front of the right audience across website, paid social, email, and print channels.
* Data Smarts: Managing marketing databases is second nature in a CRM or Excel, and you can segment companies, contacts, and audiences intelligently.
* Content Skills: Strong writing and editing abilities; proficient with Canva, video tools, and PowerPoint to craft presentations, brand assets, banners, and more.
* Project Management: Efficiently coordinates with external partners, developers, consultants, printers, conference teams, PPC experts to get things done.
* B2B Commercial Insight: Quickly understands market positioning, competition, and USPs to inform marketing strategy.
Key responsibilities:
* Work with internal subject-matter experts to create high-value content, including case studies, thought leadership, and insight pieces.
* Distribute content strategically, including A/B testing landing pages, optimising lead-capture forms, and managing paid social campaigns.
* Maintain and optimise the HubSpot marketing database
* Manage lead nurturing and scoring, using available technology (e.g. marketing automation, content tracking and AI tools) to move prospects through the funnel until they reach MQL status.
* For leads from smaller companies, carry out initial qualification by phone or email before passing them to the sales team.
* Create bespoke content for account-based marketing (ABM) campaigns.
* Own and manage brand guidelines and brand assets to ensure consistency across all marketing outputs.
* Collaborate with senior leadership to help define and refine market positioning.
* Identify and develop strategic marketing partnerships, producing supporting materials and coordinating with senior stakeholders.
What You’ll Own
* Deliver MQLs: Use every tool, automation, and lead scoring method to deliver high-quality leads to the sales team across both brands.
* Support ABM: Help convert BANT-qualified deals into wins with tailored content, events, and creative campaigns.
* Drive Upsell & Cross-Sell: Work with client success to maximise revenue from existing clients via campaigns and smart initiatives.
* Create & Distribute Content: Turn expert knowledge into content that drives results, then ensure it reaches the right audience.
* Qualify Leads: Pick up the phone and BANT-qualify leads directly when needed.
* Own Brand Assets: From LinkedIn banners to decks to conference signage, ensure everything represents the brand perfectly.
* Master the Database: Know ICPs, decision-makers, audience lists, and market segments inside out.
* Build Partnerships: Work with leadership to ideate and support new sales channels and strategic partnerships.
About you:
* Strong experience with HubSpot Marketing
* Demonstrated ability using AI tools, marketing automation, integrations and campaign tracking
* Experience with SEO, landing pages, analytics and marketing dashboards
* Strategically aware but fundamentally hands-on and execution-focused
* Can work with complex B2B markets or longer sales cycles
* Ideally working in a b2b, SaaS, tech, finance environment or subscription-based product
Plus:
* Naturally proactive with a sense of urgency, and results-oriented
* Intelligent, highly curious, entrepreneurial problem-solver with attention to detail
* Enjoy operating in a high-friction B2B market
* Understand strategy & theory but a practitioner / doer at heart
Hybrid – Bristol (2/3 days to be office based/rest remote)
£65,000 base salary + benefits + discretionary bonus
Please contact Moxie and Mettle who are partnering on the recruitment for this opportunity.