Lead with heart. Communicate with purpose. Shape the voice of Wilderness Way. Are you a storyteller at heart with a strategic mind and a passion for purpose? Wilderness Way is looking for a bold, creative, and values‑led communicator to lead our brand and communications strategy - someone who can connect hearts and minds, inside and out.
This hybrid/field‑based role works across our homes, which are based throughout Cumbria and the North East, and sits within our People Team, reporting directly to the People Director. You'll be at the heart of shaping how we speak, share, and show up in the world.
As Head of Brand & Communications, you'll lead powerful internal communications that build trust, pride, and belonging, while also raising our external profile as a leading provider of care through the outdoors. From celebrating the everyday impact of our colleagues to crafting campaigns that reflect our unique blend of care, nature, and resilience - this is a role for someone who can communicate with authenticity, creativity, and heart.
Responsibilities
* Champion our culture and values in every message and channel.
* Lead internal communications that reach and resonate with frontline teams.
* Develop our digital presence - from website to social media - with engaging, story‑led content.
* Manage PR, media, and brand partnerships.
* Collaborate across People, Operations, and Leadership to support engagement, retention, and recruitment.
* Measure impact and continuously improve how we connect.
Qualifications & Skills
* Proven experience in communications, marketing, or PR.
* A natural storyteller with strong writing skills and emotional intelligence.
* Strategic thinker with hands‑on creativity.
* Confident with digital tools, analytics, and multi‑channel content.
* Comfortable influencing senior leaders and working across dispersed teams.
* Passionate about values‑led work and making a real difference.
We’re not just a care provider - we’re a movement. We believe in the power of nature, connection, and resilience to transform lives. Join us and help tell the story of how we do things differently – and better.
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