Trade marketing Lead LeMieux has an exciting opportunity for a Trade Marketing expert looking for a new challenge in a fast-growing global equestrian company.
As Trade Marketing Lead you will be responsible for driving the execution of trade marketing strategies to support seasonal campaigns and product launches, sales initiatives and promotions and account growth objectives.
This role requires a strong understanding of B2B marketing, relationship management, and cross-functional collaboration to ensure seamless delivery of campaigns and materials that meet the needs of the brand and its trade accounts and distributors. While the primary focus will be on UK-based trade accounts, the role will also support distributor partnerships and international accounts including those in the USA, Europe, and other key markets.
The post-holder will work closely with colleagues across Marketing and Creative and the wider business to deliver best-in class creative content and activations.
Develop and manage the annual trade marketing calendar, aligning with seasonal campaigns and product launches, sales initiatives and promotions, and business objectives
Identify key moments within the marketing calendar, including product launches and promotions, to maximise visibility and impact across trade accounts and distributors
Partner and work closely with the ecommerce Trade Lead to ensure the trade website is current, aligns with the trade marketing calendar, and supports sales objectives and trade partners as effectively as possible
Create and manage communications for trade and distributor audiences, including targeted emails and trade web communications
Plan, agree and execute cooperative marketing activities with key trade accounts to achieve mutual growth objectives and leverage pivotal moments such as seasonal launches and new product launches
Build and maintain strong relationships with marketing teams/those responsible for marketing at key trade accounts, ensuring alignment on shared goals and cooperative marketing efforts
Partner with wider Sales team and Area Sales Managers to understand trade account needs and deliver tailored solutions
Forge productive relationships with international distributors, aligning marketing initiatives where appropriate
Travel to and spend time with key trade accounts across the UK and, when required, international distributor locations to nurture relationships, understand needs, and drive growth
Oversee the development and production of trade brochures and lookbooks for seasonal launches, ensuring they reflect high-profile products as well as the full range, and critical calendar moments
Own, plan, deliver and attend B2B trade events, including identifying opportunities, securing agreements, and ensuring high-quality execution and key stakeholder alignment; and represent the brand at wider trade events as required
Manage the trade marketing budget, tracking expenses, and optimising resources to maximise ROI
Proven experience in trade marketing or a similar trade and/or distributor-facing role, preferably in the equestrian or lifestyle sector
Strong project management skills, with the ability to manage multiple priorities and meet deadlines
Excellent relationship-building and communication skills, with a collaborative approach to working with internal and external stakeholders
Creative mindset with attention to detail and a focus on continuous improvement
Willingness to travel within the UK to key accounts and occasionally internationally to distributors as required
Working knowledge of and experience using HubSpot or similar CRM system is advantageous
LeMieux’s committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We’re strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest.
Hard graft is part and parcel of life with horses, and this ethos drives everything we do. We’re looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You’ll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.
From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Company pension
Free on-site parking
Casual attire
Generous holiday allowance
Staff discount
We welcome applications from individuals of all backgrounds, experiences, and identities—including but not limited to race, ethnicity, gender, age, disability, sexual orientation, and neurodiversity.