At Bel, we are on a hugely exciting transformational journey to provide healthier snacking solutions for all, whilst developing a sustainable farming model for the future. Our company signature, ‘For All, For Good’, reflects exactly this. This mission mobilizes approx.13,000 employees every day, in over 30 countries to build both a profitable & sustainable business model for the future.
The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses. Its enviable portfolio includes internationally recognised brands such as Babybel®, Boursin®, The Laughing Cow®, GoGosqueeZ® and Kiri®, contributing to global sales in excess of €4 billion.
Bel is committed to ensuring our brands are accessible to all - with relevant formats offered though all of the more traditional sales channels including grocery, convenience and discounters and with a rapidly growing e-comm business. Additionally, we have made huge progress within the Out-of-Home (Food Service) Channel ensuring a suitable product range is available in restaurant, healthcare, education, travel & hospitality sectors.
We believe that our success is only possible with a diverse mix of talented people. We’re building a future that embraces health, nutrition, innovation, sustainability, diversity, and crucially the opportunity for our colleagues to make the most of their careers.
#IWorkForAllForGood
Location: Sevenoaks (Hybrid, 3 days a week Mon – Wed)
Job Family: Marketing
Contract Type: Full-Time
Job Title: Senior Brand Manager – GoGo squeeZ
Direct Report: 1 Assistant Brand Manager
About the Role: As Senior Brand Manager for GoGo squeeZ, you will lead the development and execution of brand strategies to drive growth, market share, and consumer engagement across the UK. You will be responsible for bringing the brand’s vision to life, managing the product innovation pipeline with multiple product launches, collaborating with cross-functional teams on integrated marketing campaigns, and overseeing performance analytics to ensure commercial objectives are met. Acting as the brand’s champion, you will deliver compelling positioning and communication, foster strong retailer partnerships, and ultimately grow the fruit snacking mix of the Bel UK business unit.
This role will report directly into the Marketing Manager and will have managerial responsibility for the Assistant Brand Manager.
Key Responsibilities:
* Lead the strategic planning and implementation of annual marketing plans for GoGo squeeZ
* Coach and develop a high-performing Assistant Brand Manager
* Manage the development and successful launch of the innovation pipeline
* Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
* Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
* Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
* Monitor and analyse brand and market performance, providing actionable insights and recommendations.
* Manage budgets efficiently to maximize ROI.
* Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
* Play an active role in supporting a culture of innovation, continuous improvement, and best practice sharing across the team and business.
Skills/Experience:
* Significant experience (5+ years) in FMCG brand marketing (ideally with food brands)
* Strong experience bringing innovation to market, from concept to shelf
* Proven, expert brand builder with consumer behaviour obsession!
* People management experience
* Excellent project management skills, demonstrating attention to detail and effective coordination of multiple stakeholders.
* Strategic mindset with strong analytical, planning, and commercial acumen.
* Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels
* Experience in launching integrated, multi-channel campaigns that cut through and shift the dial
* Agile and proactive, with a pragmatic approach to problem-solving.
* Passionate about consumer brands and able to inspire teams.
* Someone who brings demonstrable energy, passion & fun to work!
* Experience/Exposure in P&L management
The Senior Brand Manager will demonstrate commitment to Bel Values (Dare, Care, Commit) and actively participate & support in Bel Value projects.
What we offer:
* A dynamic, collaborative working environment with genuine responsibility and impact.
* The opportunity to shape beloved brands alongside talented teams.
* Career development in an international business dedicated to sustainability and innovation
* Competitive salary, benefits, and flexible working
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