At Bel, we are on a hugely exciting transformational journey to provide healthier snacking solutions for all, whilst developing a sustainable farming model for the future. Our company signature, ‘For All, For Good’, reflects exactly this. This mission mobilizes approx.13,000 employees every day, in over 30 countries to build both a profitable & sustainable business model for the future.
The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses. Its enviable portfolio includes internationally recognised brands such as Babybel®, Boursin®, The Laughing Cow®, GoGosqueeZ® and Kiri®, contributing to global sales in excess of €4 billion.
Bel is committed to ensuring our brands are accessible to all - with relevant formats offered though all of the more traditional sales channels including grocery, convenience and discounters and with a rapidly growing e-comm business. Additionally, we have made huge progress within the Out-of-Home (Food Service) Channel ensuring a suitable product range is available in restaurant, healthcare, education, travel & hospitality sectors.
We believe that our success is only possible with a diverse mix of talented people. We’re building a future that embraces health, nutrition, innovation, sustainability, diversity, and crucially the opportunity for our colleagues to make the most of their careers.
#IWorkForAllForGood
About the Role: This highly visible role will be critical in achieving another great year for Babybel® and delivering continued growth that we have seen year on year! With your strong communication skills and ability to interact with and influence a broad range of stakeholders, you will be empowered to develop and drive highly ambitious marketing programmes. Using superior consumer and market insight, you will have the confidence and the authority to be creative, bold and innovative in your approach to drive impactful activities. You will have a deep understanding of the Babybel® brand, including its brand performance metrics, and will be able to identify barriers, making adjustments as needed. You will champion excellence in execution through the team while working in a dynamic and enjoyable environment!
This position will report directly into the Marketing Manager, ultimately to help achieve volume, value and profit growth, by building brand equity.
Key Responsibilities:
1. Developing consumer led, annual integrated marketing plans
2. Utilising consumer insights to develop £multi-million through the line communications planning (TV, OOH, social)
3. Leading brand activations including PR stunts, sampling & social campaigns
4. Developing innovation launches
5. Collaborating with the regional Northern European and Global teams
6. Tracking and reporting on brand performance to inform strategy
7. Packaging artwork development for new pack formats/designs
8. Leading key commercial projects to develop the P&L
9. Line management of Marketing Intern
10. Occasional trips to Paris, Brussels or Utrecht for team meetings
Skills/Experience:
11. Minimum 3 years brand marketing experience
12. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
13. Knowledge of digital marketing tools and techniques is a plus
14. Strong communication and analytical skills
15. Experience/Exposure in P&L management
16. Passionate about Marketing with keen interest in Brands and Consumers
17. Effective team player demonstrating strong ability to work collaboratively with others
18. Solution oriented - curious to understand problems and provide pragmatic solutions
The Brand Manager will demonstrate commitment to Bel Values (Dare, Care, Commit) and actively participate & support in Bel Value projects.