We are currently recruiting for an Internal Sales Executive based at our Head Office in Leeds.
Purpose of the Role
To maximise revenue growth and customer retention through a combination of proactive outbound sales, responsive account management, and strong liaison with depots. The role supports structured pricing, commercial discipline, and high service levels helping to deliver profitable growth across the hire fleet.
Key Responsibilities
Sales & Account Management
Handle incoming enquiries and convert them into confirmed hires
Proactively contact dormant, lapsed, and low-spending customers to re-engage and grow revenue
Manage a portfolio of accounts while also supporting the wider customer base
Promote package deals and upsell opportunities (e.g. attachments, long-term hire discounts)
Identify opportunities for increased spend through cross-hire alternatives and availability checks
Pricing & Commercial Discipline
Apply structured pricing based on spend tiers and market sensitivity
Escalate pricing outside of approved rate cards to the Sales Manager for authorisation
Ensure all orders are commercially viable and aligned with depot availability
Depot Liaison & Operational Support
Coordinate with depot teams to confirm stock availability and delivery schedules
Support depots with backlog management and follow-up on overdue returns/off-hires
Escalate supply issues and availability challenges that risk lost revenue
CRM, Systems & Admin
Use Monday.com and the company CRM to track customer interactions, tasks and opportunities
Accurately log all quotes, customer preferences, and follow-ups
Monitor customer spend trends and flag risks or growth opportunities
Ensure all contracts are compliant and align with credit limits and internal procedures
KPIs & Success Measures
Monthly revenue generated (new and existing accounts)
Conversion rate of quotes to confirmed hires
Customer retention and reactivation rates
Weekly proactive outbound calls made
Customer contact frequency via Monday.com
Account growth and average spend per customer
Ideal Candidate Profile
Background in internal sales, telesales, or account management (preferably plant/tool hire or B2B)
Commercially aware with strong verbal negotiation skills
Highly organised and confident working across multiple systems and priorities
Motivated by hitting revenue targets and delivering excellent service
Comfortable using CRM platforms, Monday.com, and hire systems (Syrinx preferred)
A team player who works well with depot teams and colleagues in a fast-paced environment
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