A career at Loftware is more than just a job – it’s an opportunity to help shape the supply chain of the future.
Job Title: Marketing Coordinator
Location: Portsmouth, New Hampshire (hybrid), Remote (U.S.-based candidates working EST hours), Reading, United Kingdom (hybrid or remote) or Šenčur, Slovenia (hybrid)
Please note: Visa sponsorship is not available for this role.
Role Description
We’re looking for a curious, detail-oriented Marketing Coordinator to join our Global Demand Generation team. This is a role designed for someone early in their marketing career who wants to gain hands-on experience with multi-channel campaigns, account-based marketing (ABM), marketing technology, and much more.
The marketing team is fast-paced, collaborative, and data-driven. Attention to detail, strong communication, and teamwork are critical in this position. This role will not only work with the other teams in the marketing department but cross-functionally with sales, customer success, and product.
Responsibilities:
Account-Based & Industry Research
1. Conduct account, persona, and industry research to support ABM programs
2. Build insights that inform targeting, messaging, and campaign strategy
3. Leverage tools like ZoomInfo and AI-powered research to scale insights efficiently
Nurture & Lifecycle Programs
4. Update, optimize, and elevate existing nurture programs across the funnel
5. Assist with drafting and refining email and landing page copy
6. Use performance data and feedback to support continuous improvement
Campaign Support
7. Support planning and execution of always-on and aircover campaigns
8. Contribute ideas for messaging, tactics, and creative concepts
9. Help maintain consistency across GTM groups, channels, and regions
Marketing Technology & Execution
10. Assist with setting up campaigns, programs, segments, webinars, playbooks, etc. in tools such as Marketo, Salesforce, Zoom, ZoomInfo, Drift
11. Create and update landing pages in Folloze, including supporting personalization efforts
Planning & Enablement
12. Maintain the campaigns and events calendar to provide visibility across the company
13. Create campaign enablement materials to ensure alignment on campaign objectives, audience, messaging & value proposition, supporting assets and how to use them
Required
14. 1–2 years of experience in B2B marketing, demand generation, or a related role
15. Strong interest in B2B SaaS and growth marketing
16. Familiarity with marketing automation or CRM tools (Marketo, Salesforce, or similar)
17. Excellent organizational skills and attention to detail
18. Strong written communication skills
19. Curiosity and willingness to learn new tools, channels, and approaches
Why Join Us?
20. Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities.
21. Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table.
22. We use the power of the global team.
23. We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.
We win with inclusion
At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
About us
We make the Supply Chain work
At Loftware, our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain and our solutions are used to print over 51 billion labels every year. With over 500 industry experts and 1,000 global partners, Loftware maintains a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore making us a trusted partner for companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more.
#Makeyourmark with Loftware and apply today!