Job Overview
Sitting within the EMEA Consumer Products Organisation, this role provides leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands. Based at our Slough office, you will report directly to the UK Consumer Products Lead and manage day‑to‑day licensing business relationships covering Hardlines, FMCG and Promotions partners.
Responsibilities
* Act as the internal point of contact for each licensee, managing all existing licensing deals, including master toy agreements and other Hardlines, FMCG and Promotions licensees.
* Conduct regular partner touchpoints (bi‑weekly 1:1 meetings, quarterly business reviews, bi‑annual top‑to‑top reviews) and continuously track financial performance against forecasts and sales targets.
* Develop detailed Joint Business Plans (JBP) for each partner, including forecasts, budgets, stretch targets, retail and marketing calendars, and product line plans.
* Develop and manage comprehensive joint marketing plans, ensuring licensee investment aligns with Mattel Consumer Products goals and that key items receive strong marketing support.
* Collaborate closely with Product Development, Creative and Quality & Assurance teams to bring first‑class products to market.
* Partner with Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans and implement marketing and promotional strategies.
* Prepare brand pitch materials and marketing presentations across Mattel’s IP portfolio.
* Research, identify and pitch new category opportunities and prospective licensees or promotional partners.
* Secure new licensing deals and negotiate renewals in line with sales targets and strategic objectives.
* Represent Mattel at trade fairs and category‑specific industry events.
* Deliver the Hardlines, FMCG and Promotions country strategy in partnership with the UK Consumer Products Lead.
* Collaborate with the Retail Development Lead on the UK hardlines retail strategy and strengthen retailer relationships to ensure best‑in‑class Consumer Products programs.
* Analyse the market to identify SWOT insights, gaps, opportunities and category priorities.
* Stay up to date with evolving trends, consumer behaviours and competitive activity.
* Explore and recommend innovative approaches to drive business growth.
Qualifications
* 5–7 years of experience in a consumer products, marketing or sales role.
* Strong understanding of the licensing environment, with direct exposure to licensing processes.
* Hardlines knowledge, with toy industry experience preferred.
* Experience developing Joint Business Plans (JBPs).
* Exposure to managing financial plans, including forecasting and performance tracking.
* Degree in Business, Marketing or a related field, or equivalent professional experience.
* Proven sales negotiation skills and a strong commercial mindset.
* Solutions‑oriented, with the ability to think creatively and identify incremental revenue opportunities.
* Strong influencing skills, able to communicate messages persuasively and impactfully.
* Strong commercial acumen, with the competence to build, articulate and present strategic plans.
* Excellent relationship‑building skills, able to navigate internal and external stakeholders with ease.
* Collaborative team player with an ambitious, growth‑focused mindset.
* Exceptional verbal and written communication skills, capable of delivering a compelling narrative.
Compensation & Benefits
* Gross annual salary range: £57,040–£67,735.
* Bonus scheme: Participation in Mattel Incentive Plan (MIP) with target of 10% of base salary; payout determined by company and individual performance.
* Paid time off: 25 vacation days (with option to buy up to 5 extra days), 2 volunteer days per year and a day off on your birthday.
* Car allowance.
* Cycle‑to‑work scheme.
* Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace and Maven.
* Contributory pension scheme.
* Private health insurance.
* Dental insurance and service app.
* Life and disability insurance.
* Employee discount program “Be well at Mattel”.
* Mattel products discounts.
* Family benefits program: 24 weeks fully paid off for the first caregiver or 12 weeks for a co‑parent, return‑to‑work program, path to parenthood and family care leave.
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