We are recruiting for a Senior Marketing Lead
At Challenge Works, we design and run challenge prizes to spark innovation in science, technology and society. We are part of Nesta, the research and innovation foundation.
We have run over 100 challenge prizes awarding over £260m, on behalf of public, private and philanthropic funders around the world, including the Longitude Prize on Dementia with Alzheimer's Society and Innovate UK, the Sustainable Cities Challenge with Toyota Mobility Foundation, the Smart Data Challenge with the UK Government Department for Business and Trade and Ofwat’s Water Innovation Fund.
Our four priority areas are Climate Response, Cities & Societies, Health and Technology Frontiers.
Summary
This is a new role leading the strategic use of marketing and communications to advance Challenge Works’ social impact mission and commercial objectives.
You will serve as the organisation’s senior lead on marketing and communications, acting as a trusted partner to leaders across the business, and reporting into a member of our Senior Leadership Team. This includes working closely with our priority area leads to identify how integrated campaigns, digital content, stakeholder engagement and PR can accelerate their growth priorities, and delivering high-quality activities that bring those strategies to life. You will also advise on how to strengthen the Challenge Works brand through impactful thought leadership, and orchestrate the rollout of campaigns that position us as a leader in transformative innovation.
Success in this role requires exceptional judgement, strategic clarity and creative drive. You will balance long-term brand building with agile, opportunity-led communications; shape content that resonates with funders and partners worldwide; and ensure that all of our channels work seamlessly to deepen engagement.
You will draw on strong relationship-building skills to collaborate effectively across Challenge Works, Nesta and external partners, while bringing the authority and insight needed to influence senior leaders and ensure our communications consistently reflect our ambition and expertise.
The role
Senior Marketing Lead (Band 5)
1. Develop and deliver integrated marketing campaigns aimed at reaching and engaging current and future funders, with a particular focus on owned digital channels and in person stakeholder events.
2. Build the Challenge Works brand across all channels so that it becomes synonymous with transformative innovation in the minds of funders in the UK and around the world.
3. Digital Content. Collaborate with internal and affiliated external thought leaders to develop authentic, high-impact content across all digital channels.
4. Stakeholder strategy. Develop our stakeholder engagement strategy, including via LinkedIn and guiding our approach to stakeholder management across Challenge Works.
5. Overseeing retained PR agency to ensure effectiveness and value for money in prize communications and, to generate complementary PR ‘moments’ that contribute to funder engagement and awareness.
6. Provide strong leadership of the communications team to ensure that they are continuing to develop in their roles, maximising innovator engagement and delivering to the high expectations of our funders.
7. Own the marketing and communications budget ensuring value for money across all activity and budget planning for future strategic initiatives.
8. Leveraging our prize communications. Working with the communications team to ensure that we are optimising the opportunities for wider marketing and business development that the prizes (and their communications budgets) will generate.
The person
9. A strong track record of developing, delivering and leading the delivery of strategic multichannel marketing strategies and plans, using marketing as part of business development and lead generation
10. Demonstrable understanding of social, political and economic trends and market conditions to provide strategic communications advice to senior staff
11. Deep knowledge and proven understanding of communications functions (media, marketing, events, campaigns, editorial, content development, digital platforms) and how they be applied as part of an integrated marketing or communications approach in the pursuit of a communications objective
12. An exceptional and experienced strategic thinker, with proven ability to think quickly, digest large amounts of information and consult and advise quickly on communications options and tactics across the communications mix
13. Strong interpersonal and collaboration skills, with the ability to work with and support multiple teams efficiency and effectively
14. A flair for communicating clearly, concisely and persuasively, verbally and in writing, with proven ability to translate complex policy conclusions into clear, accessible and effective communications products
15. A highly effective project manager, who can plan and deliver against multiple projects and priorities at the same time, keeping work on track and ensuring clear communication across internal teams so all parties know what they are required to do and when they need to do it
As with all staff employed in a communications role at Nesta, the postholder will also be at their best working in a collaborative, fast-paced environment, have a flexible approach and an appetite for taking on new tasks and challenges. They will also have excellent written and verbal communication skills and a proven ability to write for a range of different audiences.
What we offer Salary: circa £65,000 plus array of benefits, including private medical insurance, dental insurance, the ability to buy and sell annual leave, eyecare vouchers and more
Location: This role is based in Blackfriars, London, hybrid working arrangement with a minimum of two days in the office
Term: Permanent