* Rate: £275 per day
* Outside IR35
* Start: ASAP
* Location: Remote in UK
Role and Responsibilities:
* Gather and analyse data from social, search, and e-commerce platforms
Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.
* Evaluate brand positioning and the competitive landscape
Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.
* Explore consumer behaviour, including usage routines and purchase drivers
Understand how consumers engage with products in their daily lives, and what influences their path to purchase.
* Assess brand sentiment and awareness
Measure how widely the brand is known and track overall consumer sentiment across digital touch points.
* Develop strategic recommendations with support from the wider team
Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.
Requirements:
* Fluency in Mandarin (spoken and written) is essential
* Proven experience in social listening, e-commerce review analysis, and/or market research
* Strong analytical and storytelling skills
* Familiarity with Chinese digital platforms