The brand team at TalkTalk is small, but mighty. This role is instrumental in helping the brand communicate more effectively both internally and externally. Whilst working into the Senior Marketing Manager you will have dotted lines throughout the business to support teams far & wide, so being a great communicator with excellent stakeholder management skills is key.
A key part of the role is to own, implement and champion the brands tone of voice. We are looking for someone who will fully submerse themselves into developing and revolutionizing how we communicate. A meticulous eye for detail is important, along with a watchful eye to ensure that everything we say is consistent across the board.
No two days will be the same and you’ll often have to manage multiple projects at once. In any one week you might find yourself working closely with the UX team on perfecting and crafting an online sales journey, whilst also developing and writing a positioning & messaging toolkit for a new product we’re launching.
Whilst this role will support various teams across the business upon request, we are looking for someone who is proactive in their approach. Regular audits of the estate will be required, along with developing and implementing a proactive content strategy, based on findings.
Responsibilities:
1. Own the Tone of Voice and build advocacy as the champion of our brand voice
2. Be the go-to person for content guidance and a wide range of copy requirements
3. Interpret & respond to creative briefs and demonstrate and understanding of stakeholder requirements
4. Define, plan & execute a BAU content strategy based on regular estate audits to identify a pipeline of required work
5. Own the positioning & messaging for the brands portfolio of products, whilst effectively implementing across all necessary channels
6. Test content using our in-house researchers to ensure the right content is shown in the right place in the best format
7. Support SEO team with copy/content requirements
8. Support the web & UXUI teams with copy/content requirements
9. Support all business units with any copy requirements, inclusive of internal communications
Must haves:
10. 5+ years experience of writing content, preferably in a tech environment
11. Experience of working with UX designers, researchers and product owners to deliver content that is consistent, engaging and accessible
12. Proficient in SEO copywriting
13. Excellent written, verbal and oral communication skills are essential
14. Proactive approach to content management
15. Keen eye for detail and accuracy
16. Proven experience of agile working, comfortable in a fast-paced and dynamic environment
17. Excellent stakeholder management
Desirable:
18. Proficient in updating content within a CMS
19. Telecoms experience
As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.
We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.