Join to apply for the VP of Marketing role at Blackwall (formerly BotGuard)
Join to apply for the VP of Marketing role at Blackwall (formerly BotGuard)
Blackwall is an AI-enabled security and web infrastructure company dedicated to safeguarding web ecosystems from automated threats. Deployed across 2.3M+ websites and applications, GateKeeper, the company’s flagship product, is trusted by 100+ service & hosting partners globally to enhance performance, reduce operational costs, and maximize revenue by protecting SMB customers worldwide against emerging threats with simplicity, affordability, and scalability.
Following a €45M Series B round led by Dawn Capital, we are scaling our global presence and are seeking a senior marketing leader to help drive that growth.
We’re not looking for a traditional marketer. This role is for someone who understands the web hosting and managed services world — spaces built on trust, relationships, and hard-won credibility. You’ll need to position Blackwall asthedefault security and bot protection partner for hosting companies, ISPs, MSPs, and reseller platforms. You’ll work hand-in-hand with sales and leadership to drive revenue and amplify Blackwall’s presence as a serious, high-authority brand.
This role blends strategic positioning, partner co-marketing, event-driven execution, and the buildout of a lean, commercial marketing function. We’re not here to look busy — we’re here to win.
What youll be doing:
* You’ll lead go-to-market efforts across hosting, MSP, and platform segments, translating company goals into clear, practical marketing programs.
* You’ll elevate our positioning to reflect our real market impact, focusing on visibility that builds long-term trust rather than vanity metrics.
* You’ll partner closely with sales and channel leadership to design enablement content, co-selling materials, and account-specific assets that help close and grow deals.
* You’ll drive a high-impact event strategy, including CloudFest, WordCamp, regional events, and curated executive meetups.
* You’ll focus on marketing that generates revenue and builds valuable relationships — not unmeasurable noise.
What you bring:
* You have deep knowledge of the hosting ecosystem, with experience working with or within hosting companies, MSPs, or cloud platform providers.
* You value execution over ego and know how to build marketing programs with speed and structure, even when things are ambiguous.
* You have strong commercial instincts and understand how marketing supports pipeline, renewals, and partner expansion.
* You know how to make events and in-person connections drive real outcomes in a world that isn’t digital-only.
* Bonus if you bring experience in adtech, performance marketing, or fraud prevention, as we expand into adjacent markets.
We are striving to create a diverse and inclusive environment. We encourage all applicants to apply for our roles. We value and actively seek diverse talent!
Get to know us a bit better:
https://blackwall.com/en/home
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
IT Services and IT Consulting
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