Digital marketing manager (demand generation & operations)

Digital Marketing Manager (Demand Generation & Operations) Location: Swansea, Wales (Hybrid - regular weekly office presence required) Position Type: Full-time, Permanent Company Overview Thinqi is a well-established, fast-growing UK B2B SaaS company specialising in enterprise learning, talent, and performance management platforms. Their digital solutions support complex, high-security, and regulated industries, including a strong footprint across the public sector. As they scale their commercial operations, they are seeking a hands-on, data-driven Digital Marketing Manager to take complete ownership of their end-to-end demand generation campaigns, marketing operations, and performance reporting. The Role This is a highly commercial, execution-focused role designed for a marketer who loves to build, execute, and measure. Instead of just managing agencies from afar, the successful candidate will actively operate internal marketing systems, build workflows, orchestrate multi-channel campaigns, and bridge the gap between marketing activity and the sales pipeline. For a professional who brings a blend of creative campaign strategy and analytical marketing operations expertise, this role offers the autonomy to make a massive impact. Key Responsibilities Campaign Ownership: Design, launch, and manage end-to-end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content). Marketing Operations & Systems: Take hands-on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows. Reporting & Analytics: Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership. Agency Management: Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend. Pipeline Optimisation: Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle. Requirements Must-Have Experience Proven Commercial Impact: A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics. In-House System Execution: Deep, practical experience configuring and running in-house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies. Agency Oversight: Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability. Industry Background: A background working within B2B SaaS, EdTech, HR Tech, GovTech , or highly regulated sectors. Location & Commute: Must be based within a realistic, regular daily commuting distance of Cardiff, Wales, for a hybrid working model. Right to Work: Eligible to work in the UK. Nice-to-Have Experience B2B Marketing Expertise: 5 years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role. Education: Degree in marketing. Strong hands-on mastery of HubSpot (specifically building advanced workflows, lead scoring, lifecycle stages, and custom attribution reporting). Experience tailoring content strategies and LinkedIn-led campaigns to engage senior decision-makers across long, complex sales cycles. Benefits What's on Offer Hybrid working structure balancing collaboration in the office with remote work. Generous holiday allowance and company pension scheme. Genuine opportunities for professional growth and ownership in a scaling B2B business. A collaborative, forward-thinking company culture.