At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Overview
As Deputy Store Director at Sephora, you’ll act as the trusted number two in the store, working closely with the Store Director and the entire store team to drive overall business performance and ensure seamless day-to-day operations.
Responsibilities
Customer Experience:
* Spend 50–80% of your time on the sales floor, actively leading and inspiring the team to deliver memorable and immersive client experiences.
* Role-model the Sephora Attitude, setting the standard for exceptional service, professionalism, and positivity.
* Provide hands-on support in challenging client situations, ensuring issues are resolved quickly and client satisfaction is maintained.
* Deliver ongoing coaching and training, empowering team members to meet and exceed commercial and operational KPIs.
* Take ownership of floor leadership, ensuring consistent coverage, smooth operations, and an elevated service environment.
* Motivate and energize the team through dynamic floor management, creating an engaging shopping experience.
* Utilize tools such as customer satisfaction metrics and mystery shopper reports to analyze scores and implement targeted action plans for continuous improvement.
* Guide the team in leveraging digital tools to offer personalized and connected client services.
* Partner with the Training team to coach and support the delivery of Beauty Services, maximizing client engagement and loyalty.
* Foster strong relationships with Brand Supervisors and ensure regular follow-up on brand performance.
* Collaborate with store leadership to analyze performance data and propose strategies to elevate the client journey and related KPIs.
* Support the Store Director and wider management team by upholding high standards in client service delivery and resolving client concerns with efficiency and care.
Operational Excellence:
* Optimize and oversee store operations in partnership with the Operations Manager, ensuring efficiency and adherence to policies and guidelines.
* Enforce store policies related to products, testers, pricing, merchandising, and coordination with external partners.
* Maintain the store’s premium image through cleanliness, product availability, and presentation.
* Ensure operational standards are followed across all departments and monitor stock levels to maintain optimal availability.
* Uphold visual merchandising, animation, and marketing execution standards aligned with brand guidelines.
* Provide ongoing support to head office departments with insights and data related to store operations.
Team Management:
* Recruit, train, retain and develop talent in collaboration with the Store Director.
* Cultivate a collaborative, inclusive team environment with open communication.
* Monitor and elevate team effectiveness through regular performance check-ins and feedback.
* Coordinate resource allocation, scheduling, payroll, and maximizing team performance.
* Lead workshops and peer learning sessions to promote knowledge sharing and development.
* Identify skill enhancement opportunities through targeted training and ensure alignment with Sephora’s approach.
* Develop future leaders who embody Sephora values and foster growth opportunities.
* Align team objectives with Sephora’s strategy and collaborate with recruitment to attract top talent.
Sales Optimisation:
* Inspire a high-performance sales culture and exceed targets through shared goals and recognizing successes.
* Drive excellence focused on client satisfaction and Sephora values.
* Lead strategic sales initiatives using data insights and market trend analysis.
* Coordinate marketing initiatives with client engagement strategies to maximize promotions and traffic.
* Increase engagement through events and personalized experiences to boost interactions and bookings.
* Use sales analytics to identify gaps and refine strategies; build partnerships with brand partners for enhanced offerings.
* Develop engaging masterclasses to showcase brand and Sephora expertise.
Business And Strategy:
* Act as a strategic partner to the Head of Retail with market insights to inform decisions.
* Provide visionary leadership aligned with Sephora’s brand values and strategic direction.
* Prepare competitor analyses and highlight opportunities for differentiation.
* Analyze KPIs and propose actions for short-term improvements and sustainable growth.
* Develop short- and long-term business plans to accelerate top-line sales and brand performance.
* Offer feedback and product recommendations to Head Office and Category Management based on local insights.
* Design and implement action plans to optimize product performance using merchandising, trends, training, and analytics.
* Plan and oversee in-store promotions and displays in line with brand guidelines and client expectations.
* Conduct market visits and competitive analysis to identify local opportunities and stay ahead of trends.
* Ensure managers contribute to Business Reports and collaborate across stores and regional leadership.
* Take on area responsibilities and contribute to broader initiatives; oversee store P&L to ensure profitability and cost control.
Skills:
* Experience in client experience management, preferably in retail or beauty.
* Strong leadership, team management, and motivation with a track record of developing high-performing teams.
* Deep understanding of retail operations, inventory, cash management, and service excellence.
* Excellent communication, interpersonal, and conflict resolution skills with a client-first approach.
* Organizational and time-management skills to manage priorities in a dynamic environment.
* Proficiency in CRM systems, omnichannel strategies, and retail service models.
* Analytical mindset with data analysis skills to assess KPIs and drive improvement.
* Proficiency in digital tools and MS Office to streamline operations and collaboration.
* Ability to collaborate with cross-functional teams in a fast-paced retail setting.
Here, You Will Find:
* Community, authenticity, and a culture that embraces differences and growth.
* Empowerment, learning, and opportunities to lead and innovate.
* Work that brings fulfillment, from delighting clients to inspiring the industry.
Join us and belong to something beautiful.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
* Industries: Retail, Personal Care Product Manufacturing, and Retail Luxury Goods and Jewelry
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