Job Description
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2/16/26
Assens, DNK, 5610, | Bremen, DEU, 28217, | Carnaxide, PRT,, | Gentofte, DNK, 2820, | Herts, GBR, WD3 3TH, | Lummen, BEL, 3560, | Madrid, ESP, 28050, | Nyköping, SWE, 61 132, | Paris, FRA, 92 012, | Rome, ITA, 142, | Waalre, NLD, 5582 LA, | Westerlo, BEL, 2260,
Trade and Channel Marketing Manager - International
Trade and Channel Marketing Manager - International
Location - Can be based anywhere in Europe
About The Role
The Trade & Channel Manager will lead the development of marketing strategies focused on international markets. In this role, you will drive marketing initiatives and strategies across global trade regions, multiple markets and channels, ensuring brand performance and supporting our ambitious growth targets. You will collaborate closely with cross-functional teams to build effective marketing plans, portfolio & pricing strategies and bring our product portfolio to life in this unique and dynamic environment.
Key Responsibilities
Developing and executing sales and marketing strategies & plans tailored to the international regions across multiple markets and channels to drive category performance
Optimizing sales strategies across various distribution channels (retail, wholesale, e-commerce, resellers).
Manage partner relationships, analyze sales data to improve performance, implement trade marketing initiatives, and ensure channel profitability.
Implement proactive portfolio & pricing strategies for handmade cigar based on market trends, gap analysis, and innovation opportunities.
Collaborating with cross-functional teams, including sales, sales ops management, and global brand management teams, to ensure cohesive strategy execution
Implement promotional activities for new and existing products to capture consumer interest and drive growth
Analyzing market trends and consumer insights to identify opportunities for brand growth and portfolio & pricing optimization within the border trade segment
Monitoring and reporting on brand performance and brand metrics, using data-driven insights to refine and improve future strategies
Building relationships with key stakeholders, including retailers and external agencies
Qualifications
7+ years of proven experience in sales, channel management, or trade marketing, within a consumer goods environment, with experience in Asian, European, and other markets or similar channels preferred.
Proficiency in portfolio, pricing & activation management, market analysis, and budget management.
Strong understanding of international markets and consumer behavior across multiple geographies
Proven track record in implementing and driving successful trade initiatives across diverse market and channels.
Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
Data-driven approach with the ability to translate insights into actionable strategies
Degree Marketing, Business, or a related field; proficiency in English is required; additional languages are an advantage
About Scandinavian Tobacco Group
Scandinavian Tobacco Group is a global leader in cigars and tobacco products, with a legacy spanning over 250 years. Our iconic brands—such as Signature, Cohiba, Macanudo, and Partagas—have long been associated with craftsmanship and celebration.
Today, we're evolving. Our focus is expanding to include Next Generation Products, with nicotine pouches leading the way. These products represent our commitment to harm reduction, consumer choice, and sustainable innovation. We operate in over 100 countries with a diverse team of 10,000+ employees. Our values are rooted in: Equal Rights: We foster an inclusive culture where everyone has the opportunity to thrive.
Sustainability: We're reducing our environmental footprint across our supply chain and product development.Development: We invest in our people, offering clear paths for growth and learning. Join us in shaping a future where adult consumers have access to modern, responsible nicotine alternatives—and where you can craft a career that truly makes you more.
If you are currently working in STG, please click on Emloyee Login to apply to our internal positions