Please note: This is a full‑time, on‑site role based at our Chesterfield office (S43 3PF). Applications are welcome directly from candidates only – strictly no agencies.
Company Description
Age Care Bathrooms is a nationwide installer of accessible bathrooms and showers, based in Chesterfield. We're dedicated to providing exceptional service and high‑quality solutions for older adults and those with mobility needs.
Role Description
We're hiring a hands‑on SEO Specialist to own our organic growth across search. You'll plan, implement and optimise on‑page, technical and off‑page SEO to increase qualified enquiries, improve rankings for priority service terms, and build our content engine in partnership with the marketing team.
Key Responsibilities
* Develop and execute the SEO strategy (technical, on‑page, content, and ethical off‑page).
* Build and maintain a prioritised SEO roadmap aligned to commercial goals.
* Perform keyword research, mapping, and SERP analysis for core services and regions.
* Own technical SEO: site health, crawlability, indexing, Core Web Vitals, internal linking, schema, redirects, and canonical strategy.
* Create clear content briefs and outlines for blogs, guides, service pages and location pages; collaborate with writers and designers to deliver.
* Optimise existing content for E‑E‑A‑T, CTR, and conversions (copy, headings, meta, internal links, FAQs, schema).
* Monitor rankings, traffic, and conversions; produce actionable weekly/monthly reports.
* Oversee digital PR/link acquisition using white‑hat tactics; track and report on authority growth.
* Support CRO with SEO‑friendly tests and measure impact in GA4/Looker Studio.
Skills & Experience
* 3+ years' proven SEO experience delivering measurable growth (in‑house or agency).
* Strong technical SEO chops (Screaming Frog, log files a plus; CWV, redirects, sitemaps, robots, schema).
* Excellent on‑page optimisation and content briefing skills.
* Comfortable with local SEO best practice and review generation workflows.
* Data‑driven: confident in GA4, Google Search Console, and Looker Studio.
* Competent with SE Ranking (preferred) and similar toolsets (Ahrefs/Majestic optional).
* CMS experience with WordPress (Elementor, ACF); basic HTML/CSS; understanding of site speed and image/video optimisation.
* Familiarity with HubSpot CRM/landing pages and WP Fusion beneficial.
* Clear communicator able to translate insights into simple actions for non‑specialists.
Nice to Have
* Experience in home improvement, trades, healthcare, or similar lead‑gen environments.
* Understanding of accessibility guidelines and creating content for older audiences.
* Basic CRO/testing and copywriting skills.
What We Offer
* Impactful role with ownership and support from a friendly, fast‑moving team.
* Training budget and tools access (SE Ranking, Screaming Frog, GA4, GSC, Looker Studio).
* On‑site role in Chesterfield HQ (parking available).
Please note: This is a full‑time, on‑site role in Chesterfield. Hybrid/remote working is not available for this position.
Job Types: Full-time, Permanent
Pay: £35,000.00-£40,000.00 per year
Benefits:
* Company pension
* Free parking
* On-site parking
Work Location: In person